Need to generate extra leads?
The best method to try this is to create a lead magnet, construct a touchdown web page for that lead magnet, after which drive paid site visitors to it.
However it’s essential just be sure you are offering an amazing touchdown web page expertise if you wish to convert these guests into leads.
Listed here are 5 methods to enhance it…
#1 Improve Web page Loading Pace
Web page loading pace would possibly look like some irrelevant technical element however it’s truly extraordinarily vital. Why?
As a result of usually, the sooner the web page masses, the higher it converts. So how will you optimize your touchdown web page for pace?
Listed here are three key elements that decide how briskly your touchdown web page masses:
Internet hosting
Internet hosting suppliers differ when it comes to web page loading pace so you may want to perform a little research on that earlier than selecting a supplier.
Additionally, there are two sorts of internet hosting:
- Shared internet hosting is the place your web site is hosted on the identical server as a bunch of different web sites.
- Devoted internet hosting is the place your web site is hosted on a server solely devoted to it.
Sharing sources with different web sites can decelerate your web site, so that you would possibly wish to take into account investing in devoted internet hosting if you happen to can afford it.
Software program
There are numerous apps on the market that will let you construct touchdown pages.
These apps differ when it comes to web page loading pace so you may want to perform a little research on that earlier than selecting touchdown web page software program.
Say, ClickFunnels 2.0 was designed with pace in thoughts – pages constructed with it load blazingly quick.
And we aren’t simply saying that, we truly examined our software program in opposition to all our main rivals. What had been the outcomes?
See for your self:
Design
Try to be conscious of how numerous web page components have an effect on web page loading pace.
Usually, the less bells and whistles you will have in your touchdown web page, the sooner it is going to load.
That’s why we advocate avoiding numerous animated results. They may look cool however they’ll decelerate your touchdown web page.
Remember the fact that in relation to web page loading pace, each second issues. Actually!
So if you happen to can shave off only a second or two, you would possibly see a rise in your conversion charge.
#2 Use a Confirmed Touchdown Web page Template
We don’t advocate constructing your touchdown web page from scratch if you happen to don’t have any earlier expertise designing touchdown pages. Why?
As a result of entrepreneurs have been relentlessly A/B testing touchdown pages for greater than 20 years now.
Because of this we already know what works and what doesn’t in relation to touchdown web page design – there are greatest practices that you must comply with.
The best method to make sure that your touchdown web page conforms to these greatest practices is to make use of a high-converting touchdown web page template.
ClickFunnels 2.0 features a template library stuffed with touchdown web page templates which have been optimized for conversions. They don’t simply look good, additionally they convert nicely!
So why waste time, power, and cash reinventing the wheel when you’ll be able to merely use a touchdown web page template that has been confirmed to work for companies similar to yours?
#3 Enhance Your Touchdown Web page Copy
Now let’s discuss your touchdown web page copy. How will you enhance it?
The Headline
The headline is a very powerful component of your touchdown web page copy. Why?
As a result of it’s your one and solely alternative to seize the potential buyer’s consideration.
For those who efficiently convey the worth of your free supply in your headline, the potential buyer will be predisposed to learn the remainder of the copy to study extra.
However if you happen to fail, they’ll merely depart, in all probability to by no means come again.
What works greatest is headlines that:
- Emphasize the principle advantage of your supply. How will your lead magnet make the potential buyer’s life higher?
- Don’t reveal the precise methodology that you will train.
The previous is self-explanatory however the latter is value discussing in additional element.
One of the vital frequent touchdown web page errors that we see is gifting away an excessive amount of within the headline.
Let’s say that you’ve a webinar the place you train individuals find out how to develop their companies with Fb advertisements.
In your headline, you must emphasize the profit (“develop your enterprise”), however pass over the strategy (Fb advertisements).
In any other case, when individuals see that it’s about Fb advertisements, they’ll really feel like they already know what you’re going to say, so what’s the purpose in attending the webinar?
Right here’s how our co-founder Russel Brunson explains it:
After all, if you’re concentrating on an viewers that wishes to find out about a particular methodology for doing one thing, akin to rising enterprise with Fb advertisements, then mentioning that methodology is sensible.
But when it’s a extra normal curiosity – they merely wish to learn to develop their companies – you then shouldn’t reveal the strategy within the headline.
The Physique Copy
Okay, so now that you’ve your headline, what must you say within the physique copy of your touchdown web page?
The size of the copy will rely on the format of the touchdown web page – squeeze pages normally solely have a couple of sentences, whereas long-form touchdown pages can have a number of thousand phrases.
Nonetheless, whatever the size of the physique copy, you must use it to reiterate the principle advantage of your supply and introduce extra advantages.
The Name to Motion
We advocate utilizing a particular call-to-action button copy that’s associated to the supply in query.
Say, in case your supply is a webinar, you’ll be able to put “Register for the FREE Webinar Now” on the call-to-action button.
Keep away from generic copy akin to “Subscribe”, “Obtain”, or “Register”.
Social Proof
Social proof is a psychological precept that claims that each time persons are not sure of what to do, they take a look at what others do with the intention to decide the perfect plan of action.
Within the enterprise context, which means each time potential clients are not sure of whether or not to belief you, they’ll really feel inclined to hunt out indications that different individuals belief you.
You may make the most of this by offering social proof your self.
There are two sorts of social proof:
- Direct social proof that pertains to the supply in query. Are you able to get a testimonial from somebody who has benefited out of your lead magnet?
- Oblique social proof that pertains to you as an individual you probably have a private model or to your enterprise you probably have an organization model.
This will imply mentioning related credentials, accomplishments, awards, media options, and so forth.
Ideally, you wish to current each sorts of social proof in your touchdown web page each time doable.
#4 Make Your Free Supply Extra Worthwhile
Your free supply is the one most vital issue that determines the conversion charge of your touchdown web page.
Nonetheless, the fact is that you may by no means know if a lead magnet resonates together with your audience till you set it in entrance of your dream clients.
That’s why it doesn’t make a lot sense to go all out with an unproven lead magnet concept. What if no one needs it?
We advocate making a minimal viable model of your lead magnet, constructing a touchdown web page for it, then testing it with paid site visitors.
As soon as you’re certain that persons are all in favour of your lead magnet, you can begin upgrading it to make it extra worthwhile.
Right here’s how:
Broaden the Scope
The best approach to improve your lead magnet is to easily broaden its scope by including extra content material.
Clearly, that content material needs to be info that’s related to your dream clients, not simply fluff.
Say, in case your lead magnet is a video the place you train a particular talent, why not create a whole video course on that talent or a associated set of abilities?
E.g. You probably have a free video the place you train individuals find out how to do pushups, why not make a whole free course that gives an introduction to calisthenics?
Improve the Medium
Whereas it’s true that the content material is what issues essentially the most, it’s vital to know that totally different mediums differ when it comes to perceived worth.
Right here’s the overall notion of the three hottest mediums:
- Textual content lead magnets akin to ebooks and experiences are perceived because the least worthwhile.
- Audio lead magnets akin to interviews, Q&A periods, and audiobooks are perceived as extra worthwhile.
- Video lead magnets akin to movies or video programs are perceived as essentially the most worthwhile.
This implies that you may improve the perceived worth of your free supply by upgrading its medium.
Say, in case your lead magnet is a cookbook, why not flip it right into a video course?
Enhance the Presentation
Lastly, you would possibly wish to take into account enhancing the presentation of your lead magnet, although you must solely try this with confirmed lead magnets which can be already changing nicely.
Say, if you happen to shot your free video course together with your cellphone and edited it your self, you’ll be able to rent somebody to reshoot it with higher gear and do skilled modifying.
Simply watch out with cash right here – this may be costly, so solely do it if you happen to can afford it!
#5 Optimize Your Touchdown Web page With A/B Testing
A/B testing, also referred to as cut up testing, is a conversion charge optimization methodology that entrepreneurs use to extend the conversion charge of a given internet web page.
Right here’s the way it works:
- You create two variants of the identical web page: variant A and variant B. There ought to solely be ONE distinction between them – that’s the component that you’re testing.
- You cut up your site visitors in two and ship half of it to variant A and half of it to variant B.
- You let the experiment run till it reaches statistical significance, analyze the outcomes and maintain the profitable variant.
You would possibly encounter some massive wins this fashion.
For instance, when Performable A/B examined its call-to-action button shade, the purple button outperformed the inexperienced button by 21%. That’s an enormous improve within the conversion charge!
Nonetheless, massive wins like that are usually few and much in between, so don’t be disheartened when all you get is a slight improve within the conversion charge right here and there.
Remember the fact that these minor will increase add up over time and might have a big impact in your backside line in the long term!
Construct Touchdown Pages That CONVERT With ClickFunnels 2.0!
ClickFunnels 2.0 has all the pieces it’s essential create touchdown pages that convert:
- Confirmed touchdown web page templates.
- Visible editor that you need to use to customise these templates.
- A/B testing performance that you need to use to optimize your touchdown pages.
What’s greatest is that we now have a free trial which suggests that you may try our software program with none threat.
So why not begin constructing your touchdown web page at this time?
