Longtime Disney veteran Asad Ayaz will turn into the corporate’s first chief model officer, Disney CEO Bob Iger introduced as we speak.
Prime line
As Iger continues making adjustments on the Home of Mouse, Ayaz will now be liable for “stewarding and elevating” the Disney model globally, the corporate stated. He’ll additionally keep in his function as president of promoting for The Walt Disney Studios, overseeing advertising and publicity for its movies and sequence, in addition to Disney+.
Between the strains
Ayaz, an 18-year Disney veteran, will now oversee the Disney100 marketing campaign coming into the corporate’s a hundredth 12 months, and develop and execute model advertising campaigns for Disney’s complete suite of content material and shopper experiences.
“Asad is an distinctive artistic chief with a deep understanding of what Disney means to tens of millions of individuals all over the world,” Iger stated in an announcement. “His taking up this function is especially noteworthy and consequential as we commemorate our historic a hundredth anniversary, and I’m assured that his strategic, operational and inventive prowess, alongside together with his profound ardour for Disney, will make him an excellent steward of our tales, characters, manufacturers and franchises.”
The marketer has overseen campaigns for Disney hits like Star Wars: The Pressure Awakens, Black Panther and Avatar: The Approach of Water, amongst many others.
“All through each my formative years and my time on the firm, I’ve marveled on the energy of Disney’s storytelling, experiences and easily the title itself to encourage folks and resonate by generations,” Ayaz stated in an announcement. “I’m immensely grateful to Bob for entrusting me with this chance, and I’m excited to work with the superb groups round our firm to focus on all of the issues that make Disney distinctive and make sure that we proceed to create these significant connections with audiences for a lot of extra generations to return.”
Backside line
The information comes the day after Disney named Joe Earley its new president of direct-to-consumer for Disney Leisure, changing Michael Paull. Disney can be presently going by a serious restructuring. In February, Iger introduced a 10-figure streaming loss and a workforce discount that may lead to 7,000 layoffs.
