As a Boston alum who majored in economics and political science, Jennifer Halloran has at all times been obsessed with what influences totally different communities.
Because the CMO of MassMutual and a self-described folks particular person, Halloran explains simply how essential it’s to handle these communities and relationships as a frontrunner. “I used to inform my children, ‘Don’t have one greatest good friend. Make your circle broad,’” she mentioned. “That potential to have good relationships and perceive how a lot folks have to depend upon one another of their day-to-day is an enormous piece of what helps me in my function.”
Lately Halloran is an advocate not just for her crew but additionally for advertising and marketing as an entire—all whereas driving the rebrand of the 160-year-old insurance coverage firm.
Hearken to this episode of Advertising Vanguard to be taught extra about the place she’s discovering inspiration, balancing artistic connections, and even what scares her as a frontrunner.
