To indicate off the facility of its new Taycan electrical automobiles, Porsche Australia is reaching 50 years into the previous.
Mixing the retro and futuristic, the model teamed up with gaming firm Atari to recreate a model of the 1972 desk tennis recreation Pong, performed with two automobiles bouncing an AI-controlled drone flying 150 kilometers per hour between them.
DDB Group Melbourne created the “Taycan Arcade” marketing campaign, with Airbag Australia dealing with the technical manufacturing and course. The sport was performed with two geofenced automobiles in Victoria and filmed for a minute-long video shared throughout worldwide Porsche channels and thru activations at native dealerships and the Australian Grand Prix in Melbourne on April 2.
Beginning with a boot display harking back to a basic Atari arcade cupboard, the movie reveals the 2 automobiles—with plates studying participant 1 and participant 2—zipping round to music incorporating Pong’s easy sound results. It ends by revealing a model of the sport utilizing automobiles as an alternative of paddles that may be performed on-line.
“Porsche’s all-electric Taycan connects the model’s historical past with an electrical future,” Porsche advertising director John Murray mentioned in an announcement. “In fact, in relation to placing two Taycans to the check, we wanted an concept as exhilarating and unique because the automotive itself.”
Gamers can select from three issue modes and 4 colours of Taycan, with the possibility to achieve a excessive rating leaderboard. The web site additionally hosts the marketing campaign video and hyperlinks to a showcase for the brand new automobiles inside Porsche’s web site.
“An engineering feat as exceptional because the Taycan deserves an formidable one-of-a-kind demonstration,” DDB Group Melbourne government artistic director Psembi Kinstan mentioned in an announcement. “Crafting an illustration as elevated and exhilarating because the Taycan was our principal problem, however one which Airbag and world-renowned drone technicians at XM2 pulled off with aplomb.”
