Royal Ascot hoves into view on the finish of June (the week after Cannes for those who’re that approach inclined) with its regular daft ceremonies together with the Royal Household parading down the racecourse – will Andrew get a ticket?)
Darkish Horses is on the case this yr with a marketing campaign – ‘the Ascot You’ – exhibiting folks in on a regular basis life dressing as (some) do for Ascot (you solely must put on morning gown for those who’re within the Royal Enclosure and also you in all probability aren’t.)
Steve Howell, ECD at Darkish Horses, says: “There’s a magical transformation that occurs to everybody that attends an Ascot occasion, from getting dressed up, to feeling the joys of the races, it’s a spot the place you might be whoever you wish to be. The Ascot You is all about celebrating that launch from inside and the way it can resonate into your on a regular basis life.”
Ros Robinson, head of promoting at Ascot Racecourse says: “We’re thrilled to be partnering with Darkish Horses, the workforce actually captured the essence of Royal Ascot and the expertise of attending a race day within the inventive. This was borne out of a transparent understanding of our enterprise alternatives and ship them by way of our advertising and marketing communications.”
Truly it’s not dangerous, an absence of hoorays and the horses get a look-in.
MAA inventive scale: 5.5
