Google’s John Mueller once more mentioned on Twitter “utilizing a shared IP tackle is ok” for search engine marketing and Google Search rating functions. “There isn’t a search engine marketing benefit to utilizing a singular IP tackle,” he added.
John mentioned this numerous instances over his work historical past at Google Search. He mentioned it in 2019, 2018, 2016 twice and plenty of extra instances.
However did that recommendation change in 2022? The reply is not any as a result of the net nonetheless works the identical manner, most websites share IPs on shared servers, CDNs, and so on.
Right here is the place John mentioned this in 2022:
Simply to be completely clear, utilizing a shared IP tackle is ok. There isn’t a search engine marketing benefit to utilizing a singular IP tackle.
— 🐝 johnmu.rss?utm_medium=giant (private) 🐝 (@JohnMu) July 20, 2022
Right here is a few logic on it:
What about CDN’s? None of that is smart when you consider the technical particulars of how the net works.
— 🐝 johnmu.rss?utm_medium=giant (private) 🐝 (@JohnMu) July 20, 2022
In some uncommon instances, Google could ban entire hosts at one time and ban some TLDs that go to the acute – however these are tremendous uncommon.
Discussion board dialogue at Twitter.
