Germany-based Vorwerk is honoring its roots and marking a big milestone in its firm historical past, celebrating 140 years of success and innovation. The corporate was based in 1883 as a carpet manufacturing facility however started producing items from its machine workshop, like gramophone motors, in 1909.
With the invention of the radio marking gramophones out of date, the corporate pivoted to family home equipment in 1929, reworking its gramophone motor right into a vacuum cleaner motor. This innovation created a studying curve for purchasers and the corporate discovered that its Kobold vacuum cleaners had been finest demonstrated via the direct gross sales mannequin.
By the transition to this direct-to-consumer construction, and the enlargement of its product listing and the opening of extra worldwide markets, the corporate now operates in additional than 60 nations and employs 9,000 workers, with 100,000 gross sales advisors in its neighborhood. In 2021, Vorwerk generated consolidated gross sales of $3.67 billion.
