Occasion advertising and marketing is even simpler whenever you benefit from e-mail automation, which lets you schedule a collection of emails upfront and frees your time to give attention to different advertising and marketing efforts. Make your subsequent occasion successful by automating the next seven emails designed to spice up attendance and drive ticket gross sales.
1. Occasion invites
Start your e-mail collection with an invite to your occasion. Your invitation emails ought to create pleasure. Ask your self:
- How is your occasion related to your viewers?
- Why ought to they attend? What advantages will they get, and what expertise can they anticipate?
- The place can they study extra?
- How can they register?
Frequent sense says your occasion invites (and all of your occasion emails) should embrace the identify, date, time and placement in addition to your occasion emblem. However go the additional mile by telling your viewers what’s in it for them.
2. Early fowl reductions and incentives
What are you able to supply to individuals who register early? A reduction or freebie is usually a highly effective incentive that additionally helps you establish what number of attendees it is advisable plan for. Concepts embrace:
- A reduction on occasion tickets bought earlier than a deadline
- A collection of tiered reductions main as much as the occasion
- A freebie in the event that they join by a sure date, similar to a T-shirt
- VIP seating or lodging
- First dibs on the official occasion lodge
- Most popular parking or a free parking cross
- Backstage passes
- Foods and drinks vouchers
Undecided which provide will inspire your viewers? Contemplate A/B cut up testing in opposition to small segments of your checklist to see which will get the best response. Then, ship that supply to your bigger checklist.
3. Referral requests
Occasions are extra enjoyable with buddies, so embrace referral requests as a part of your e-mail collection. You may ship emails that:
- Ask registered attendees to ask buddies, and supply an incentive for each pal who registers
- Provide particular incentives to teams of three or extra to encourage a number of ticket gross sales
- Promote an in-event contest, similar to greatest group T-shirt or costume
- Provide lodge room reductions for multi-room bookings
- Provide free or low cost parking for vehicles with three or extra individuals
- Give attendees a social hyperlink to simply share and invite their buddies
- Encourage attendees to ahead your e-mail invite to their contacts
Remind your viewers how a lot they’ll take pleasure in your occasion if they bring about buddies alongside, and you’ll simply double or triple your ticket gross sales.
4. Group gross sales emails
Use e-mail to advertise group gross sales and earn an enormous spike in ticket gross sales. Concepts embrace emails that:
- Ask your viewers to share your occasion with their teams, similar to nonprofits, church teams, golf equipment, sports activities groups, faculties, Fb teams, neighborhood organizations and some other group they’re a part of
- Provide group reductions and incentives similar to reserved seating so teams can sit collectively
- Provide particular incentives for nonprofit teams, similar to a portion of ticket gross sales donated to a given trigger
- Promote a charity that teams will probably be enthusiastic about supporting: They get to contribute and have a good time doing it
Contemplate which kinds of teams are prone to be enthusiastic about your occasion. Then, assist them see why attending your occasion is a good suggestion for his or her group.
5. Occasion newsletters and bulletins
Ship common e-mail updates to maintain your viewers and excited. Concepts embrace:
- Leisure bulletins: Inform your viewers who will probably be performing as you ink contracts
- Meals and vendor bulletins: What treats can they take pleasure in at your occasion? Which distributors supply on-site purchasing?
- Out there experiences: Will your occasion have video games, contests, obstacles and different experiences attendees can take part in?
- Useful suggestions: How can they get in early? The place ought to they park? What are the very best instructions? The place are the very best seats?
- Occasion schedule: Make it straightforward for attendees to print a schedule to maintain of their pockets
Use e-mail newsletters and bulletins to repeatedly create buzz round your occasion and enhance registrations because the date attracts close to.
6. Social shares
Use e-mail to ask your viewers to share your occasions on Fb, Twitter, Instagram and different social accounts. A easy request can work, however you would possibly get higher outcomes if:
- You connect your e-mail to a contest; for instance, promote a photograph contest previous to the occasion and let others choose the winners on social media
- You supply a particular incentive for sharing your occasion, particularly if these shares result in ticket gross sales
- Your occasion helps a trigger, remind your viewers about your occasion’s impression and counsel social sharing as a easy means they can assist
Don’t underestimate the facility of social media for occasion promotion or the power of e-mail to drive social shares.
7. Product gross sales
Providing cool swag at your occasion? Let your attendees get it early with emails that promote product gross sales. Concepts embrace:
- T-shirts, hats and different attire
- Wristbands or occasion bracelets
- Sun shades
- Drinkware similar to tumblers, water bottles and low mugs
- Flying discs
- Umbrellas
- Tote baggage
Even higher, create an official occasion swag bag filled with the requirements attendees have to “survive” your occasion. Promote it as an add-on to ticket gross sales or supply it as an early registration incentive.
Get even higher outcomes with superior occasion e-mail automation
These seven kinds of occasion emails are a fantastic begin for occasion promotion, however you’ll be able to take your advertising and marketing a step additional with superior automation. For instance, you’ll be able to:
- Routinely phase registrants into new lists and automate emails that target referrals and product gross sales
- Routinely phase your viewers by demographics and promote distinctive promoting factors by phase; for instance, you’ll be able to promote the charitable trigger your occasion helps or the leisure worth of your occasion
- Routinely phase VIP ticket holders from customary registrants and automate completely different emails in response to the experiences they’ll have — and promote distinctive upsells related to every viewers
Bear in mind, the extra your emails communicate to your viewers, the extra seemingly they’re to reply, share and register. Superior automation can maximize ticket gross sales in your occasion.
Increase your e-mail advertising and marketing with social automation
E-mail isn’t the one occasion advertising and marketing platform you’ll be able to automate. Increase your e-mail promotions with social posts scheduled to coincide together with your emails. Doing so affords a number of advantages, together with:
- Multi-channel advertising and marketing and repetition that influences registrations
- Social proof when your viewers likes and shares your occasion
- “Set it and neglect it” simplicity whenever you schedule your posts forward of time
- The power to focus your efforts on new occasion advertising and marketing alternatives because it attracts close to
E-mail and social automation are highly effective advertising and marketing instruments which can be confirmed to extend occasion attendance and enhance ticket gross sales. Leverage the facility of automation to make your subsequent occasion a roaring success.
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