“Concern of lacking out drove a few of the preliminary NFT investments we noticed final yr,” says Brian Fanzo, who’s internet hosting Ragan and PR Day by day’s Social Media Convention at Disney World this Sept. 21-23
“That spending has pulled again in mild of all the things from the struggle in Ukraine to threats of recession,” he says. “However a time like this additionally lets creators and model entrepreneurs double down on what’s working.”
For instance, Fanzo attended a convention final week that included particular entry for NFT holders.
“It was an enormous success and reveals which you could flip FOMO on its head,” says the founding father of iSocialFanz. “So as an alternative of launching a marketing campaign since you don’t wish to get left behind, do one thing straightforward like an occasion NFT that offers attendees entry to a singular expertise at an occasion you’re already planning.”
Name it a “swag and swagger” play if you’d like, however the backside line is that it really works and doesn’t value a lot.
Right here’s extra Web3 recommendation and perception from Fanzo, together with a tease of his “Future-Prepared Mindset” keynote slated for the primary day of the convention (register right here):
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