Because the first occasion in 1979, the Bangkok Worldwide Motor Present has been making waves. Not solely the primary Motor Present in Thailand however nonetheless the most important to today, the occasion is now coming into its forty fourth yr, with manufacturers usually upping the ante to face out among the many many huge names that take part.
With the necessity to maintain shoppers engaged on the forefront, Mercedes-Benz has chosen to forego its conventional sales space house in favor of a brand new method. In collaboration with Staff X Thailand, the model is launching a collection of “Pop-up Motor Exhibits” and parking their newest fashions in A19 parking numerous numerous high-traffic procuring malls within the lead-up to the occasion.
The corporate has launched a 67-second video explaining the initiative to shrink back from the outdoors-oriented promotion of different huge names on the Motor Present. Displaying the movement of staff pulling collectively small pop-up cubicles across the newest Mercedes-Benz fashions, the quick makes it clear how these inauspicious areas had been arrange seemingly out of skinny air. The result’s a pointy, skilled look that’s well positioned to make an impression.
Making an announcement
“We wished to interrupt away from the standard automotive present expertise,” mentioned Rook Floro, inventive director of Staff X Thailand, in an announcement. “Individuals typically cease to take a look at desired vehicles in parking heaps, so we thought, why not flip these parking heaps into mini-showrooms?”
The “Pop-up” concept continues Mercedes-Benz’s innovation-forward collaboration with Staff X Thailand. Final yr, the crew created the video “The Reinvention of Fairly” in help of Mercedes-Benz’s determination to cease utilizing sales space fashions at motor reveals partly as a result of harassment they typically obtained. Reimagining presenters as a multi-gender, well-informed function as a substitute, the model launched its new Digital Guides instead of fashions.
The Bangkok Worldwide Motor Present goes from March 22 to April 2 and might be situated on the IMPACT Challenger in Muang Thong Thani, Nonthaburi. The model has additionally included a QR code as a part of the promotion that may be scanned to obtain a ticket to the Motor Present.
