Mintel consultants observe the trending components and new product launches, highlight the developments affecting the market and its future progress. On this episode, we’re Calendula.
Calendula extract has been lengthy used as a supply of lutein within the VMS class. As imaginative and prescient well being turns into a key shopper well being concern, it’s anticipated to enter the foods and drinks classes.
In keeping with Mintel GNPD information, among the many foods and drinks new merchandise launched within the final three years (December 2019 – November 2022) that emphasize calendula ingredient, tea has been the foremost class, whereas the rising development of dairy merchandise is clear.
