PersistIQ: Personalize And Scale Your Gross sales Outreach In One Simple Gross sales Enablement Platform

PersistIQ is a gross sales engagement platform designed to assist companies automate and streamline their outbound gross sales course of. It combines lead era, outreach, and follow-up right into a single software, aiming to extend gross sales staff effectivity and productiveness. PersistIQ is particularly designed for outbound gross sales engagement, offering a focused set of options and capabilities to assist gross sales groups streamline their outreach course of and optimize prospect communication.

PersistIQ is concentrated on serving to business-to-business (B2B) startups and small to medium-sized companies (SMBs) with a number of outbound gross sales representatives. The platform helps a multi-channel engagement technique, enabling gross sales groups to work together with prospects by means of numerous communication channels and enhance the probability of changing leads into clients. The platform is appropriate for numerous industries, together with know-how, finance, and advertising companies. Some key advantages of PersistIQ embrace:

1. Gross sales automation: PersistIQ permits gross sales groups to automate repetitive duties reminiscent of electronic mail follow-ups, lead task, and information entry, saving time and rising effectivity. It’s also possible to automate and take a look at utilizing their A/B testing.
2. Personalization: The platform permits gross sales reps to create personalised electronic mail templates, segmentation to make sure related outreach messaging, and merge fields to make sure focused and fascinating communication with prospects.
3. Multi-channel engagement: PersistIQ helps numerous communication channels, together with Gmail or Outlook, a built-in cellphone dialer, and social media, permitting gross sales reps to have interaction with prospects by means of a number of touchpoints.
4. Analytics and reporting: PersistIQ gives in-depth analytics and reporting options, giving gross sales groups precious insights into marketing campaign efficiency, prospect engagement, and general gross sales effectivity.
5. Integrations: The platform integrates with well-liked CRM instruments and platforms together with Salesforce, HubSpot, Pipedrive, Copper, or use Zapier to allow seamless workflows and information synchronization throughout the gross sales stack.

How You Can Get Began Utilizing PersistIQ For Outreach

1. Arrange your account and integrations: Join PersistIQ and combine it together with your CRM or different gross sales instruments (it has a Zapier connection as effectively). This can guarantee your information is synchronized throughout platforms.Commercials
2. Import your leads: Import your record of leads or prospects into PersistIQ, both by manually including contacts, importing a CSV file, or syncing together with your CRM. It’s also possible to construct your prospect lists utilizing their Chrome extension and instruments just like the LinkedIn Gross sales Navigator.

2. Section your leads: Arrange your leads into acceptable segments or lists based mostly on components reminiscent of trade, firm measurement, job title, or some other related standards. This can provide help to goal your outreach extra successfully.
3. Create your electronic mail templates: Develop personalised electronic mail templates on your outreach marketing campaign. Be certain to incorporate merge fields to robotically insert prospect-specific info, such because the recipient’s title or firm, to make your emails extra partaking.
4. Arrange your campaigns: Create new campaigns and select the suitable record or phase of results in goal. Choose the e-mail templates you’ve created and configure the sequence, together with the variety of touchpoints, the delay between emails, and any further follow-up steps.
5. Incorporate multi-channel touchpoints: For those who want to embrace different channels, reminiscent of cellphone calls or social media interactions, add these touchpoints into your marketing campaign sequence. Be certain to schedule them appropriately to enrich your electronic mail outreach.
6. Launch the marketing campaign: As soon as your marketing campaign is about up, evaluate the settings and launch it. PersistIQ will robotically ship emails, monitor opens, clicks, and replies, and execute any follow-up steps based mostly on the sequence you’ve configured.
7. Monitor your marketing campaign efficiency: Keep watch over the analytics dashboard to trace the efficiency of your marketing campaign. Monitor key metrics like open charges, click-through charges, and reply charges to evaluate the effectiveness of your outreach.
8. Modify and optimize: Based mostly on the efficiency information, make changes to your templates, messaging, or focusing on to optimize your marketing campaign. Proceed to iterate and refine your strategy to maximise your outcomes.
9. Handle responses: As prospects reply to your outreach, assign them to a gross sales consultant, reply to their inquiries or objections, replace their standing in PersistIQ, and transfer them by means of the gross sales funnel accordingly.

By following these steps, a gross sales rep can successfully use PersistIQ to plan, execute, and optimize their outreach campaigns, finally enhancing their gross sales effectivity and productiveness.

Guide A Demo Or Get Began On PersistIQ

Disclosure: Martech Zone is an affiliate of PersistIQ and we’re utilizing it and different affiliate hyperlinks on this article.