The enterprise information writer Bloomberg Media has employed digital media govt Christine Cook dinner as its chief income officer, Adweek can completely report.
Cook dinner fills a task left vacant since 2019, following the departure of Keith A. Grossman and earlier than him Paul Caine. Cook dinner begins the function March 20.
“Having spent most of my profession supporting journalism with promoting and innovation, I’m impressed by Bloomberg Media’s dedication to international enterprise journalism, which is matched by its dedication to expertise and innovation in reaching its prospects,” Cook dinner stated in an announcement.
Within the place, Cook dinner will oversee promoting revenues throughout all Bloomberg Media platforms, together with digital, digital video, linear TV, audio, occasions, customized content material, print and programmatic revenues.
The 4 regional heads of promoting gross sales for Bloomberg Media will report into Cook dinner, as will a not-yet-hired govt for its Bloomberg Reside Experiences function.
Cook dinner will report back to Bloomberg Media chief business officer Stephen Colvin and work alongside the opposite international leads throughout the business crew, together with chief digital officer Julia Beizer, who manages the buyer subscription enterprise.
“Bloomberg Media’s promoting income has continued to develop and our dedication to investing in prime expertise and management has remained a precedence for the enterprise,” Colvin stated in an announcement. “I’m wanting ahead to welcoming Christine to Bloomberg Media and am assured that her expertise in making a holistic gross sales strategy and scaling our enterprise will assist speed up this progress.”
Previous to becoming a member of Bloomberg Media, Cook dinner served because the senior vp, head of name partnerships at WarnerMedia, and earlier than that, she oversaw gross sales technique for CNN Digital as its chief income officer.
Cook dinner has additionally held gross sales and promoting roles at Flipboard, The New York Instances and the Monetary Instances.
Swearing off open-market programmatic
Cook dinner joins Bloomberg Media as the corporate information its tenth consecutive quarter of promoting income progress and eyes the milestone of 500,000 digital subscribers. The privately held firm wouldn’t share whether or not it was worthwhile.
Final yr, the corporate noticed promoting revenues improve 15%, digital video income develop 22% and occasions income surge 46%. General, whole income grew 16% in 2022.
Video income alone surpassed $100 million, and the corporate has prioritized its new collection of premium video, just lately rebranded as Bloomberg Originals, as a key progress space.
