Buyer development elevated Semrush’s full-year income by 35% in 2022 to $254.3 million, up from 188.0 million in 2021.
Semrush expects to interrupt even or present a small revenue in 2023. It misplaced $33.8 million in 2022.
The corporate is financially robust; money and short-term investments totaled $237.5 million on the finish of 2022.
Clients. Semrush added 13,000 prospects in 2022 and ended the 12 months with 95,000 paying prospects, up from 82,000 prospects in 2021. Semrush prospects who paid greater than $10,000 yearly grew by greater than 50% year-on-year.
The corporate additionally reported its platform had greater than 800,000 free lively customers, up greater than 50% year-on-year, and noticed “document ranges of recent buyer registrations and trials.”
Workers. Semrush ended the 12 months with greater than 1,300 staff and greater than 200 contractors.
The corporate additionally reported it has accomplished a profitable relocation of about 600 staff who had been based mostly in Russia, previous to the nation’s invasion of Ukraine final 12 months, to new workplace areas (Spain, the Netherlands, Germany, Armenia, Serbia, Cyprus, and the Czech Republic).
Why we care. These monetary outcomes from Semrush verify there continues to be robust demand for web optimization and web optimization platforms. Additionally, the corporate is money wealthy and expects to achieve profitability subsequent 12 months. Which means the 2022 losses don’t jeopardize the corporate’s ongoing operations.
Solely “minor fine-tuning” want to assist Semrush prospects be present in chat-based search. “The outputs of (chat-interface search) are literally similar to what occurs if you happen to attempt to produce (a) featured snippet based mostly on a few high articles,” is how Semrush president Eugene Levin responded to an analyst’s query about serps transitioning to talk interfaces. He added:
- “So from a technical viewpoint, optimizing for that is similar to optimizing for featured snippets, which [we have helped] individuals to do for a really very long time. And really, we’ve seen plenty of demand for these options and assist of our monitoring function snippet, in addition to proactive suggestions about how individuals can… be talked about in these options snippets.”
- “At this level, we don’t know what the ultimate implementation (of search outcomes) goes to be. We’ve got solely seen a few examples being applied their strategy to this, which is, I believe, very user-friendly.”
Dig deeper. Semrush Broadcasts Fourth Quarter and Full 12 months 2022 Monetary Outcomes.
