As a enterprise proprietor, you realize that e mail advertising is among the only methods to achieve your target market and improve gross sales. That is why it is so necessary to decide on the best e mail advertising platform for your enterprise.
On this weblog publish, I am going to evaluate Sendinblue with a few of its prime options.
I’ll additionally cowl the important thing options that make every e mail advertising platform on this record stand out and likewise take a look at the professionals and cons of every platform in an effort to resolve which one is finest for you.
Prime Sendinblue Options and What Makes Them Stand Out
Sendinblue is a good e mail advertising platform. However what when you’re in search of a less expensive different? What when you want extra options or use automation guidelines?
No matter you might want in an e mail advertising software, this record has received you lined. You may additionally get data on the important thing options, execs, cons, and pricing of every platform.
So whether or not you are simply beginning out or are in search of an improve, learn on for one of the best choices on the market.
1. Fixed Contact
Fixed Contact is among the hottest e mail advertising platforms and it is easy to see why. It has a user-friendly interface, and a variety of options, and it’s totally inexpensive.
Additionally, it lets you develop your e mail record, ship superior emails on the proper occasions, and likewise generate new leads with social media adverts all by one single platform.
Key Options
- Greatest-in-class e mail supply fee of 97%.
- Tons of of pre-built templates to select from.
- Drag-and-drop editor to create your individual e mail design.
- Advertising and marketing automation to ship focused emails based mostly on how customers interact together with your emails.
- Buyer record administration and consumer segmentation to ship customized emails.
- Actual-time reporting options that can assist you establish prospects, see the place they’re within the gross sales cycle, and personalize emails to have interaction them instantly.
- Ship deserted cart emails on your Shopify and WooCommerce shops.
- Run Fb and Instagram Adverts.
- Ecommerce integrations.
- Not like many opponents, Fixed Contact does NOT cost clients to host unsubscribed contacts in your account.
- Dynamic sign-up varieties that can assist you acquire subscribers and develop your e mail record.
PROS
- Very user-friendly interface.
- Straightforward and intuitive contact record administration. You may as well add your contact lists from Excel, Outlook, Salesforce, and different advertising automation instruments.
- Trade-leading e mail record development instruments akin to lead era touchdown pages, social media advertising, and text-to-join service.
- Social media advertising/administration that rivals platforms like Hootsuite. You possibly can publish to your social platforms with a single click on, and reply to messages, mentions, and feedback on Fb and Instagram all from inside your account.
- Good customer support.
- Inexpensive pricing.
- Makes it simple to handle occasion advertising together with invites, registrations, and tickets.
CONS
- Not as many integrations as a number of the different platforms on this record.
Pricing
Fixed Contact gives two digital advertising pricing plans. Every of them is priced based mostly on the variety of contacts.
- Core plan: $9.99/month for as much as 500 contacts and $95/month for as much as 10,000 contacts. Checklist sizes over 10,000 contacts routinely get upgraded to the Plus plan.
- Plus plan: $45/month for as much as 500 contacts. The associated fee will increase together with a rise within the variety of contacts.
You possibly can view the tiered pricing of every plan on the pricing web page for full particulars.
Fixed Contact additionally gives a 60-day free trial in an effort to attempt it earlier than you decide to a paid plan.
Fixed Contact is a good alternative for small companies which might be in search of an easy-to-use platform with a variety of options. Nevertheless, it isn’t as appropriate for companies that want to make use of extra superior automation guidelines or a lot of integrations.
If that sounds such as you, take a look at their Gross sales Accelerator choice from the pricing web page (prices $449.00 mo).
For those who’re in search of an inexpensive Sendinblue different with a user-friendly interface, extra options, and higher worth, Fixed Contact is a good alternative.
2. HubSpot’s Electronic mail Advertising and marketing Device
HubSpot’s e mail advertising software has numerous options that make it a sexy choice for companies. A few of its key options embrace the power to create customized e mail templates, observe the success of your campaigns, and section your contacts into lists.
One other plus is that HubSpot is a reasonably inexpensive choice with all of its modules together with options which might be helpful for e mail advertising automation.
Key Options
- Customizable e mail templates
- Monitoring and reporting capabilities
- Electronic mail personalization
- A/B testing
- Contact segmentation
Professionals
- Cheap
- 24/7 buyer assist
- Sensible e mail scheduling
Cons
- The interface of HubSpot’s e mail advertising software generally is a little overwhelming for newcomers.
- Solely primary experiences can be found with the free plan.
- The free plan gives solely restricted e mail concentrating on and personalization choices. To run superior and highly-targeted e mail campaigns, you’ll want to modify to their paid options.
Pricing
HubSpot gives 5 modules. Every of those modules contains e mail advertising options.
- CRM that is free to make use of
- Operations Hub – Beginning at $50/month with skilled ($800/month) and enterprise ($2,000/month) choices out there
- Advertising and marketing Hub – Beginning at $45/month for as much as 1000 advertising contacts
- Gross sales Hub – $45/month for two customers
- Service Hub – $45/month for two customers
- CMS Hub – $23/month
3. AWeber
AWeber is an all-in-one advertising resolution that permits companies to automate their e mail advertising efforts. It gives a variety of options together with e mail creation and design instruments, autoresponders, record administration instruments, and monitoring and reporting options.
Key Options
- Tons of of professional-looking e mail templates which might be additionally responsive
- Drag-and-drop editor
- Design emails with Canva
- Electronic mail scheduling
- Straightforward e mail segmentation to ship highly-targeted emails
- Reporting and analytics
- Dynamic content material
- Promote services with AWeber Ecommerce
- Constructed-in touchdown web page builder
Professionals
- A really user-friendly platform
- Award-winning buyer assist
Cons
- You possibly can solely ship 3000 emails/month with the Free plan.
- It costs you to host unsubscribed contacts in your account.
- Many options can be found solely with the paid plan like cart abandonment emails and dynamic e mail content material.
Pricing
- AWeber gives a free plan for as much as 500 subscribers
- AWeber Professional – $19.99/month for as much as 500 subscribers, $69.99/month for as much as 10000 subscribers, and $149.99/month for as much as 25,000 subscribers
4. Drip
Drip is one other nice Sendinblue different with a variety of options together with e mail creation and design instruments, autoresponders, record administration instruments, and monitoring and reporting options.
One of many issues that makes Drip a novel Sendinblue different is its skill to seamlessly combine your buyer information from WooCommerce, Shopify, and BigCommerce shops. This may enable you to higher perceive your viewers and create content material that’s extra more likely to be partaking.
You possibly can ship focused emails based mostly on what your clients browse, click on, and purchase out of your retailer. Drip additionally helps you observe the engagement of your subscribers with metrics like open fee, click-through fee, and time spent in your web site.
Key Options
- Professionally-designed templates for several types of e mail campaigns.
- Level-and-click visible e mail builder and editor.
- Pre-built playbooks akin to welcome e mail collection, cart abandonment emails, post-purchase e mail campaigns, and far more.
- Automated e mail workflows.
- Deep buyer behavior-based segmentation and e mail personalization.
- Sensible A/B testing for topic traces, e mail copy.
Professionals
- Dynamically customized e mail content material akin to product suggestions based mostly on browse historical past, birthday offers, and so forth. to generate extra conversions.
- Additionally gives an e mail + SMS plan for multi-channel advertising.
- One-click integrations together with your Shopify, WooCommerce, and BigCommerce shops and different advertising instruments.
- Function-rich for ecommerce e mail advertising campaigns.
Cons
- Solely e mail assist is out there as much as 5000 contacts pricing plan. Increased-priced plans provide you with entry to speak and e mail assist. You will get help from a devoted buyer success supervisor with dearer plans.
- No cellphone assist.
- Some customers reported bugs with the RSS feed to e mail contacts.
Pricing
Drip follows a easy pricing methodology based mostly on the variety of e mail contacts you have got.
- $19/month for as much as 500 contacts and limitless e mail sends
- $49/month for as much as 3000 contacts and limitless e mail sends
- $369/month for as much as 25000 contacts and limitless e mail sends
- And so forth…
You possibly can simply use the slider on their pricing web page to pick the variety of contacts you wish to run your e mail campaigns for. It lets you request a customized quote for 160K or extra contacts.
Drip additionally gives a 14-day free trial in an effort to check it out and see if it’s price paying for.
5. SendPulse
SendPulse gives a spread of free e mail advertising instruments and templates that may enable you to attain lots of people together with your advertising messages. What makes it an incredible Sendinblue different is that it gives extra options than Sendinblue and it is also cheaper.
One of many issues that I actually like about SendPulse, nevertheless, is its e mail automation characteristic. With this characteristic, you possibly can create a collection of emails which might be routinely despatched to your subscribers based mostly on sure situations.
For instance, you possibly can create a marketing campaign that sends a welcome message to new subscribers, adopted by a collection of automated messages that promote your services or products.
One other nice characteristic of SendPulse is its skill to section your subscribers into totally different teams in an effort to enhance your e mail conversion charges with extra focused emails.
Key Options
- Handy, drag-and-drop e mail editor.
- 130+ skilled e mail templates.
- Automation 360 to arrange automated emails, SMS, and net push notifications based mostly on the actions your customers take.
- Contact record administration and speak to tagging.
- Analytics to trace the engagement and exercise of your subscribers.
- Electronic mail personalization by setting replaceable textual content fields in your emails.
- A/B testing.
Professionals
- Electronic mail spam checker to enhance your e mail deliverability
- A straightforward-to-understand consumer interface that makes it very simple to arrange
- SMS integration
Learn extra suggestions to enhance e mail deliverability right here.
Cons
- Buyer tagging and limitless segmentation choices are solely out there with Professional and Enterprise plans
- Fewer pre-built templates when in comparison with different Sendinblue opponents
- Lack of parts and options within the drag-and-drop editor
Pricing
- Free plan for as much as 500 subscribers and 15000 emails/month
- Commonplace plan – $8/month for as much as 500 subscribers, $35/month for as much as 5000 subscribers, $191/month for as much as 50000 subscribers, and so forth
- Professional plan – $9.60/month for as much as 500 subscribers, $63.60/month for as much as 10000 subscribers, $1956/month for as much as 1 million subscribers, and so forth
- Enterprise plan – $58.80/month for as much as 5000 subscribers, $2738.40/month for as much as 1 million subscribers, and so forth
6. Privy
Privy is one other good different to Sendinblue because it has a user-friendly interface and is straightforward to navigate. Furthermore, it gives a variety of options, together with limitless pop-ups, flyouts, and different shows to develop your record.
You possibly can simply create and handle e mail lists, design newsletters, cart abandonment restoration emails, and different conversion-oriented emails. Plus, it gives limitless e mail sends.
Key Options
- 12 free e mail templates
- Drag-and-drop editor that can assist you design eye-catching newsletters, promos, and firm updates emails
- Automated emails to recuperate deserted carts
- Set buy follow-up emails to get repeat gross sales, ask for critiques, or suggest associated merchandise
- Computerized emails for coupon reminders to extend gross sales
- Superior reporting and analytics to establish what number of gross sales you’ve pushed together with your emails
Professionals
- Inexpensive e mail advertising resolution that begins at simply $15/month for 250 contacts and limitless sending
- Free e mail and chat assist
Cons
- Minimal free e mail templates
Pricing
- Privy Free plan for as much as 100 contacts
- Starter plan: $15/month for as much as 250 contacts and limitless e mail sends
- Development plan: $45/month for as much as 3,000 e mail contacts and 500 SMS contacts, and limitless e mail sends
- Additionally gives a 15-day free trial with the paid plans
7. WebEngage
WebEngage is a robust e mail advertising platform for creating, managing, and sending emails. It offers a variety of options to assist companies interact with their clients and improve gross sales.
Key Options
- An intuitive drag-and-drop e mail editor
- Pre-designed templates
- Dynamic emails with real-time content material updates
- Superior personalization choices based mostly in your buyer particulars, preferences, and conduct
- Electronic mail drip campaigns based mostly on occasion triggers
- A/B testing
Professionals
- Permits you to fetch real-time buyer information out of your CRM resolution
- Multi-channel advertising resolution
Cons
- Prospects reported WebEngage to be dearer than most Sendinblue opponents on overview web sites like GetApp.
- Can enhance prolonged functionalities and e mail validation
Pricing
- WebEngage has 4 pricing plans, specifically Solo, Band, Choir, and Orchestra that adjust based mostly on the variety of month-to-month energetic customers your enterprise has. Nevertheless, you’ll want to discuss to their group to get the pricing particulars of every of those plans.
These aren’t the one Sendinblue options you possibly can attempt. I’ve received an entire record of e mail options that may enable you to simply create customized experiences and interact clients.
Tricks to Select the Proper Sendinblue Different for Your Enterprise
Electronic mail advertising platforms like Sendinblue could make it simpler so that you can attain your clients and promote your services or products. However not all e mail advertising platforms are created equal. So how do you select the best one for your enterprise?
Listed here are some suggestions:
- Select a platform that’s simple to make use of. You do not wish to spend time studying how one can use a fancy platform when you possibly can be spending that point on different elements of your enterprise.
- Be sure the platform gives a very good vary of options. You must be capable to create lovely emails, automate your e mail advertising, and observe the outcomes of your campaigns.
- Take a look at the client assist choices. If one thing goes mistaken, you need to have the ability to get assist from the platform’s buyer assist group.
- Take into consideration your price range. You do not wish to overspend in your e mail advertising, however you additionally do not wish to select a platform that’s too low cost and would not provide the options you want.
- Take the time to match totally different e mail advertising platforms earlier than making a choice. Select the one that’s finest for your enterprise and your clients.
FAQs
1. What’s e mail advertising software program?
Electronic mail advertising software program is a program that permits companies to ship bulk emails to their clients. It contains a wide range of options that make it simpler to have interaction customers and observe statistics akin to open charges and click-through charges.
Electronic mail advertising platforms often have a month-to-month or yearly subscription price. The value varies relying on the options and variety of emails you propose on sending every month. It additionally varies in keeping with the variety of contacts you have got.
For instance, Fixed Contact costs $9.99/month for as much as 500 contacts however they cost $335 for 50,000 contacts.
2. Why is it necessary to leverage an e mail advertising software?
It is doubtless your competitors is utilizing e mail frequently, not simply as a medium of buyer communication, but in addition to push particular gives and promotions.
Leveraging e mail advertising instruments has by no means been extra necessary as a result of:
- Utilizing an e mail advertising resolution is a good way to remain in contact together with your clients and promote your services or products.
- The value is inexpensive for many platforms.
- The highest e mail advertising instruments provide a variety of options akin to a drag-and-drop editor, limitless contacts, buyer segmentation, drip campaigns, superior analytics, and extra.
- Most platforms provide monitoring statistics so you possibly can see how effectively your e mail advertising campaigns are performing.
- You possibly can combine your e mail advertising software with different advertising instruments and CRM options to create a complete advertising technique.
Nevertheless, you’ll want to decide an e mail advertising resolution that matches your price range, enterprise wants and the kind of e mail advertising campaigns you wish to run for your enterprise.
Some well-liked choices have been included on this record of Sendinblue options, together with Fixed Contact, AWeber, Drip, and HubSpot’s e mail advertising software.
3. What sorts of e mail advertising campaigns are you able to run?
Companies usually run the next sorts of e mail advertising campaigns:
- Welcome emails for brand spanking new subscribers and clients
- E-newsletter emails for brand spanking new updates concerning the firm, merchandise/companies, upcoming gross sales, and so forth.
- Promotional emails to advertise merchandise and/or companies
- Lead nurturing emails to have interaction web site guests and different prospects
- Electronic mail invites and surveys
- Transactional emails for ecommerce
- Milestone emails for birthday gives
4. Is Sendinblue any good?
General, Sendinblue is an efficient e mail advertising platform that provides top-class personalization, segmentation, and workflow-based automation. All of those make it excellent for small companies. Nevertheless, there are just a few areas the place enchancment is required.
Initially, Sendinblue’s pricing is predicated on the variety of emails you wish to ship as a substitute of the variety of contacts you have got, which makes it costly for individuals who must ship bulk emails.
For instance, if you wish to ship 100K emails/month, you’ll must pay $65/month for the Lite plan (which incorporates A/B testing and consumer statistics) and $124/month for the Premium plan (which incorporates necessary options like advertising automation, multi-user entry, touchdown pages, and Fb Adverts).
Secondly, the consumer interface might be improved, as it may be complicated and troublesome to navigate at occasions. Lastly, extra integrations with different platforms can be useful.
Fixed Contact and AWeber are cheaper options to Sendinblue and supply higher worth for cash.
5. What’s the finest different to Sendinblue?
Fixed Contact is one of the best different to Sendinblue if you’re in search of a less expensive different that allows you to ship limitless emails to your contacts. It additionally offers superior automation and personalization options at charges decrease than Sendinblue.
You’ll additionally get entry to extra record development instruments and auto-generated consumer segments based mostly on their engagement ranges with Fixed Contact’s Plus plan (beginning at $45/month).
Which Sendinblue Different is Greatest?
Sendinblue is nice at providing a high-value e mail advertising resolution. However when you’re in search of one thing extra in your e mail advertising software program, there are numerous helpful instruments to offer you the options or expertise you’re in search of.
I like to recommend utilizing Fixed Contact, HubSpot’s e mail advertising software, AWeber, Drip, and SendPulse for varied causes (examine every platform’s particulars above).
For those who’re struggling to generate a excessive ROI out of your e mail advertising marketing campaign, be at liberty to attach with me anytime. I’ll enable you to create an efficient e mail advertising technique to spice up your e mail engagement, leads, and gross sales.
In the meantime, let me know which Sendinblue different you wish to attempt first and why. For those who vouch for an additional platform, do share your ideas beneath.
