VCCP’s newest work for Cadbury, “The large win-win,” is designed to encourage folks to assist their native nook store.
It’s a prize draw, and when you purchase a qualifying Cadbury’s chocolate bar (which is most of them), you may enter on-line to be in with an opportunity of successful a money prize for your self and a nominated impartial retailer.
Victoria Grzymek, senior model supervisor at Cadbury, stated: “Nook retailers play a significant function in our communities they usually deserve the popularity for getting us by means of powerful instances. Cadbury is about enabling acts of generosity and bringing folks collectively, and this marketing campaign was based mostly on the perception that successful collectively is healthier.”
In addition to the 15” social media movie, there’s loads of POS materials and particular packaging to advertise “the large win-win,” all created by varied branches of VCCP. Money sums of £500 and £1000 will probably be handed out at intervals till mid-Could, including as much as a complete giveaway of £150,000.
VCCP is continually discovering new expressions for Cadbury’s values and its “model goal,” which is a positive signal that they got here up with a robust thought within the first place.
MAA inventive scale: 7
