The London Symphony Orchestra is between chief conductors this yr. Simon Rattle has stepped apart, and Sir Antonio Pappano will take up the function in 2024.
So as a substitute of specializing in the conductor as in earlier years, Superunion’s new marketing campaign is all about artistic connections, with the strings in movie representing the musicians.
Fiona Dinsdale, head of promoting, London Symphony Orchestra, mentioned: “We needed this yr’s marketing campaign to anticipate and replicate the upcoming season. The movie really captures the sense of artistic collaboration that underpins the magic of the LSO’s music-making.”
Stuart Radford, ECD, Superunion, mentioned: “This yr we’re excited to concentrate on the exceptional chemistry that happens throughout reside efficiency. We have now created a marketing campaign that displays how the particular relationship between conductor and orchestra grows by means of the method of performing the music”.
MAA artistic scale: 6
