Superdrug has signed over 200 manufacturers to the upcoming launch of Superdrug’s Market, its new platform which is able to see manufacturers companion with Superdrug to supply their merchandise via the service for the primary time.
The platform is about to launch in September, with manufacturers, from premium to start-ups, persevering with to be recruited for launch later this yr.
Superdrug stated the platform has been designed to assist take away itemizing boundaries for innovators available in the market, and promote variety throughout the business. It is going to be built-in on the prevailing Superdrug.com, permitting clients to buy merchandise from each established manufacturers and new sellers.
Manufacturers already signed as much as the brand new market platform embody magnificence model Wonderskin, sustainable model Truthbrushand, and inclusive moral model OPV Magnificence.
Moreover, the Superdrug market will deal with rising tendencies like homegrown, feminine based, sustainable and inclusive new manufacturers. The retailer additionally reportedly has its eye on the wellness tendencies, together with wearables and well being testing being thought of.
Matt Walburn, Superdrug’s e-commerce director, is main the event of {the marketplace} at Superdrug.
Walburn stated: “Superdrug Market is the logical subsequent step for our enterprise. In addition to additional strengthening our accessible well being and wonder providing, it’s designed to assist take away itemizing boundaries for innovators available in the market and supply a whole bunch of offline and on-line companies with a versatile enterprise alternative and assist.
“We’re excited by the a whole bunch of manufacturers that we have now already enlisted to hitch us on our subsequent revolutionary transfer. {The marketplace} makes an inventory with Superdrug now potential for extra up and coming manufacturers and provides our clients a wider vary to get pleasure from, from luxurious to trending magnificence and wellness hacks.”
