Capabilities from Magnite and SpringServe will present extra transparency into obtainable advert provide and assist unlock higher income alternatives
BOSTON — Brightcove Inc. (NASDAQ: BCOV), essentially the most trusted streaming expertise firm on the earth, at present introduced it has entered right into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest unbiased sell-side promoting platform. Magnite will energy promoting for any Brightcove buyer, rising fill and supply to extend buyer income. Brightcove can even combine the SpringServe advert server to supply publishers with higher management, perception, and transparency into obtainable advert provide.
“This integration with Magnite and SpringServe is a key step to enabling us to supply our clients with best-in-class options to satisfy their wants, permitting them to extend their advert fill charge and generate higher CPMs.”
With 1000’s of shoppers globally, Brightcove has all the time supported standards-based integrations with advert servers and Provide-Aspect Platforms (SSPs). After analyzing knowledge from billions of ad-supported play requests on its main Server Aspect Advert Insertion answer, Brightcove noticed a major alternative to raised assist clients monetize their unsold advert alternatives. Out there immediately by means of Brightcove, Magnite’s SSP capabilities will allow Brightcove to ship income for these clients. Integrating with the SpringServe advert server will give these clients a clear view of obtainable advert stock and a strategic alternative to raised monetize their video content material.
“The wants of our giant, international buyer base are consistently evolving, and we’re dedicated to evolving our options for them, together with supporting our clients’ efforts to monetize their video content material,” stated Marc DeBevoise, CEO of Brightcove. “This integration with Magnite and SpringServe is a key step to enabling us to supply our clients with best-in-class options to satisfy their wants, permitting them to extend their advert fill charge and generate higher CPMs.”
“We’re wanting ahead to working with the Brightcove crew to carry turnkey monetization to its high-quality video streaming clients,” stated Sean Buckley, CRO of Magnite. “With our new integration, Brightcove clients will acquire entry to video-centric promoting instruments and real-time reporting throughout their conventional direct and programmatic gross sales channels. We’re additionally working with Brightcove on distinctive methods to complement the worth of shoppers’ video stock by packaging info akin to content material metadata in a approach that’s straightforward for advert patrons to leverage.”
About Brightcove Inc.
Brightcove creates the world’s most dependable, scalable, and safe streaming expertise options to construct a higher connection between firms and their audiences, irrespective of the place they’re or on which gadgets they eat content material. In additional than 80 nations, Brightcove’s clever video platform allows companies to promote to clients extra successfully, media leaders to stream and monetize content material extra reliably, and each group to speak with crew members extra powerfully. With two Expertise and Engineering Emmy® Awards for innovation, uptime that constantly leads the business, and unmatched scalability, we repeatedly push the boundaries of what video can do. Observe Twitter, LinkedIn, and Fb. Go to www.brightcove.com.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest unbiased sell-side promoting platform. Publishers use our expertise to monetize their content material throughout all screens and codecs, together with CTV, on-line video, show, and audio. The world’s main companies and types belief our platform to entry brand-safe, high-quality advert stock and execute billions of promoting transactions every month. Anchored in bustling New York Metropolis, sunny Los Angeles, mile-high Denver, historic London, and down underneath in Sydney, Magnite has places of work throughout North America, EMEA, LATAM, and APAC.
About SpringServe
SpringServe, now a part of Magnite, is the main unbiased ad-serving platform, purpose-built for OTT, CTV, and video promoting. Its software program affords a full stack of advert serving, optimization, and automation options that make video advert serving smarter throughout gadgets. Trusted by main publishers & superior TV distributors, its platform delivers management, transparency, and analytics to assist enhance advert efficiency and income from media gross sales. For extra info, go to http://www.springserve.com.
