Auto sellers are a tricky crowd. Which is why this marketing campaign (which I labored on) was particularly enjoyable to make. We don’t pitch artistic concepts to advertising and marketing administrators, or CMOs. Simply the Board of Administrators on the Northwest Ford Promoting Affiliation. It’s what they name “Tier 2 Automotive” — so the main focus is on promoting automobiles, not magnificence photographs. So when there’s a possibility to have some enjoyable, it’s a giant win.
Though we have been emulating the wilds of British Columbia that reveals like “Alone” are usually filmed in, the marketing campaign was shot within the Portland space utilizing native expertise.
CREDITS:
Company: GTB, Seattle/Denver
Shopper: NW Ford Sellers Promoting Affiliation
Chief Inventive Officer: Todd Chumley
Inventive Director: Jerod Bunjer
Senior Copywriter: Dan Goldgeier
Senior Artwork Director: Brandon Ilenstine
Account Director: Mac Strang
Account Government: Austin Vieceli
Producer: Thomas Lengthy
Director: Logan Schneider
Manufacturing Firm: Ranch Exit Movies, Three Forks MT
Submit-Manufacturing: Postmodern Firm, Denver
