Picture Credit score: Courtesy of Lenny Rachitsky
Lenny Rachitsky has greater than 325,000 e-newsletter subscribers. He says he makes “considerably extra” cash from it than he as soon as did as a product lead at Airbnb.
“It is a wild quantity that I by no means imagined,” he says. “I extremely counsel exploring this path in the event you’re . There are downsides although: No PTO and no 401(ok) matching. No time without work, no parental go away, none of that. Nevertheless it’s fairly candy.”
So how’d he do it?
Rachitsky’s e-newsletter is known as Lenny’s Publication, and it is the highest enterprise e-newsletter on Substack. It is primarily focused to individuals who work in product growth. (He now additionally has a companion podcast.) He says he constructed the e-newsletter in distinct phases, beginning with these:
- He examined out concepts and mediums, and acquired his first few hundred subscribers.
- He turned extra intentional about progress, together with partnering with different e-newsletter writers to succeed in a broader viewers.
- He drilled deep into his viewers, served them spot-on content material, and drove natural progress.
- He put up a paywall, and experimented with the best way to enhance worth.
On this episode of the Entrepreneur podcast Downside Solvers, Rachitsky walks by means of these phases intimately, and explains what he is realized about constructing a chart-topping e-newsletter.
Pay attention right here, or learn the unedited transcript under.
On a private notice: In our dialog, Rachitsky discusses the significance of hyper-focusing in your viewers — and that impressed me to make an enormous change in my very own e-newsletter. I am already seeing the advantages.
Right here is the transcript:
Jason Feifer:
Lenny, what’s your background? So folks perceive the place you are coming from.
Lenny Rachitsky:
I used to be initially a software program engineer, went to high school for pc science, ended up beginning an organization, so I used to be a founder for a bit, then become a product supervisor, turned product supervisor at Airbnb, and we bought our firm to Airbnb after which left that about three years in the past and unexpectedly went down this path of being a e-newsletter particular person, which now turned a podcast particular person and I’ve form of realized that is my fourth profession, which I didn’t anticipate.
Jason Feifer:
Nicely, that is superior. And you’ve got… 300,000 e-newsletter subscribers?
Lenny Rachitsky:
325,000 as of immediately, roughly. I do not verify on daily basis. No, I do not.
Jason Feifer:
I do not consider that as a result of I have a look at my numbers on daily basis.
Lenny Rachitsky:
No, I used to be… My sarcasm could haven’t have come by means of. I verify it usually.
Jason Feifer:
All proper, Lenny, you may have the form of scale in your e-newsletter that folks dream of as a result of many individuals begin newsletters. Many entrepreneurs begin newsletters and so they simply do not know the best way to get anyone to subscribe to this and as I have a look at your e-newsletter, I believe a number of the issues that I am seeing right here fly within the face of expectations. For one, it is simply referred to as Lenny’s Publication, which is not descriptive of what you are going to get apart from a promise that there is a man named Lenny behind it and likewise that a lot of it’s behind a paywall, which I believe additionally feels counter to what folks assume they should do to be able to drive new subscribers and viewers. So let’s begin initially and I am actually curious to know how it’s that you have constructed this up. You began the e-newsletter when?
Lenny Rachitsky:
Began writing… I began writing on Medium, truly, and that is form of the trail I adopted as a result of issues simply began working however I began round 2019, early 2019, round June I believe.
Jason Feifer:
And at that time you had some quantity of following that you simply have been capable of convert over, I assume since you had an viewers from Medium.
Lenny Rachitsky:
Really, not likely. Medium does not actually carry you, offer you an viewers. I believe that is why Medium’s not doing nice. You simply construct this following there that you could’t do something with. You possibly can’t e mail them, you may’t inform them simply, like, Hey, I am over right here now. What began working is I used to be tweeting slightly bit, summaries of issues I used to be writing on Medium. So the Twitter viewers began to develop and that truly helped a bit initially.
Jason Feifer:
Huh, so was that your seed? What was the primary means during which you introduced folks into the e-newsletter?
Lenny Rachitsky:
So there’s form of these phases. Section one was simply writing a couple of issues that folks appear to love, however actually perhaps my first thousand subscribers, they got here from two visitor posts. I wrote a visitor put up on the primary spherical assessment, which occurred to be an identical viewers to my e-newsletter. And I wrote a visitor put up on Andrew Chen’s weblog who’s now a associate at Andreessen Horowitz. He is a longtime form of progress thoughts and so I used to be engaged on some, I confirmed it to him and he is like, “Hey, I need to write… I need to have this in my e-newsletter.” And people two introduced me to round a thousand plus a little bit of tweeting that like, hey, I am beginning a e-newsletter, it’s best to verify this out. And I solely had perhaps 5,000 followers. It wasn’t something loopy, however that was the primary section.
Jason Feifer:
In order that’s fascinating as a result of there may be a lot discuss of swaps of some form of worth within the podcast ecosystem and the e-newsletter ecosystem. And a factor that folks grapple with rather a lot is, properly, okay, how do I get on the radar of or do any form of work with somebody who’s working at scale and I am not? If I’ve a tiny e-newsletter, I can not actually provide them something. If I might plug their e-newsletter in my e-newsletter, however who’s, they are not going to care about that as a result of I am not reaching that many individuals. The answer that I am listening to to that’s that you simply have been simply offering worth to them within the type of content material, which saves them the time of getting to put in writing their very own posts sometime and in the event that they prefer it, they’ve distributed it and a few variety of their viewers subsequently is keen to observe you over. Is {that a} technique you discover scales?
Lenny Rachitsky:
Not solely scales, actually, I believe that is the foundation of all profitable newsletters. Podcast content material is simply the worth. You simply should ship worth to folks. The way in which I give it some thought is you develop in the event you’re constantly delivering worth, consistency plus high quality. And so on this case, these people simply wished nice content material that might be helpful to their viewers and so they need not swap with you. They’re similar to, “Oh, that is nice. You are doing all of the work for me, I am going to have the ability to share with my viewers and they’ll subscribe to my e-newsletter. That is superior.” So 100%, it is all about simply delivering worth to folks. All of us speak about this, however I’ve tried loads of progress methods to develop the e-newsletter and the podcast, nothing works actually besides simply constantly delivering worth time and again and time and again and over. Every thing else simply pales compared to simply doing that.
Jason Feifer:
What else does that appear to be, delivering worth? And I might ask that flatly, however as a substitute I’ll throw in a form of perhaps thought starter, which is within the podcast world, so many podcasts are interview reveals, which implies that there needs to be a visitor and in a means being an important visitor is bringing worth to somebody, however it usually does not really feel like that is truly the course of the trade as a result of the particular person is at all times interviewing someone on the present in order that they chose you in some methods is mostly a present to the one that is the visitor. It is onerous to border your self as I’m going to carry worth by being an important visitor in your podcast even when that is true. It feels totally different in newsletters as a result of it’s actually the manufacturing of an article that both the e-newsletter author would’ve needed to write themselves or it is it not like simply the mode of manufacturing is totally different there so I am curious what, within the e-newsletter area, it seems like to offer worth to others exterior of writing a visitor put up for them? Or is it simply that?
Lenny Rachitsky:
Yeah.
Jason Feifer:
And also you simply did loads of writing within different folks’s newsletters.
Lenny Rachitsky:
I believe it is actually easy. If you concentrate on what is the jobs to be carried out on your content material, for no matter you are producing, I believe there’s, I give it some thought from newsletters, what are the roles that folks need their e-newsletter to do for them? And I do not know the way a lot people learn about these jobs to be carried out framework, however mainly I believe, roughly, folks need both simply to be entertained, simply need to have some enjoyable to learn, they need to, recommendation on getting cash I believe is an enormous bucket. I believe folks need recommendation simply to do, stay higher or work higher extra successfully. And that is the bucket I am in. I believe that is the bucket you are in. After which perhaps there’s simply staying for like information, newsletters and podcasts and issues like that. These are actually, I believe, the 4 greatest buckets.
So you’ll want to work out which of those 4 jobs are you going to do on your viewers, and there is others I believe. After which simply do it tremendous properly. So for me, simply I would like folks to construct. I need to assist them construct higher merchandise and develop their merchandise and work out how to do that. And so I spent all my time simply answering actually concrete questions folks have. What is sweet retention for a SaaS product? How do you get your first thousand customers? How do you rent your first product supervisor? What is an effective activation milestone to trace? I simply reply these questions very concretely and in order that’s simply clearly worth to folks. I am simply doing all this work for them and simply giving them the solutions. And I cost the newsletters 150 bucks a yr.
When you have considered one of these questions answered a yr, that is, you get like a thousand x return on that and the podcast is comparable. I assist, I give attention to simply concrete tech much like this podcast. I need to assist however develop my product, let’s interview the chief product officer at Figma. What did they do and be taught to assist construct Figma into the enterprise it’s immediately. And I keep tremendous targeted on what do you truly do? How do you truly write out your specs? How do you prioritize? How do you rent, what do you search for in product managers and issues like that.
Jason Feifer:
You described the expansion of the e-newsletter as taking place in a pair phases, and then you definately talked about section one although, simply to be clear, I believe a few the stuff you simply stated there most likely occurred in later phases like that you simply have been charging $150 a yr for it. That most likely did not occur proper out of the gate, proper?
Lenny Rachitsky:
No.
Jason Feifer:
And so let me simply rewind backwards slightly bit and discuss concerning the hyper-specific focus of the e-newsletter. It’s extremely tactical.
Lenny Rachitsky:
Yeah.
Jason Feifer:
And it’s for a really particular viewers. How a lot do you assume that that drove that form of progress? As a result of lots of people’s newsletters are perhaps slightly squishier, I will admit mine is slightly squishier in that I am making an attempt to talk to a broader viewers set of people that establish as entrepreneurs, a few of whom truly are enterprise homeowners, a few of whom will not be. After which I am talking to the emotional parts of them navigating change. I’ve discovered that to be a tough factor to outline. It is slightly more durable to elucidate who the viewers is and subsequently the content material goes broader. And I’ve at all times puzzled if that may be a mark in opposition to me as a result of it is more durable to elucidate precisely how this text suits right into a hyper-specific viewers’s world. Did you concentrate on that once you have been launching this and the way hyper focus and a slim lens truly might result in a better progress?
Lenny Rachitsky:
Yeah, completely. I believe it is actually necessary and actually highly effective to be targeted. I believe… I do not know if that is true, however I believe it is true, the broader you’re, the extra unbelievable you must be for anybody to care. In case you’re simply writing fascinating pontifications on the world, I believe you must be actually, actually extremely insightful as a result of there’s so many individuals doing that. To not say once you’re tremendous slim, you may be not nice, however I believe the barbell is slightly decrease as a result of that group is like, oh wow, have a look at this contents for me and that is helpful and fascinating. Ideally it is each. Ideally it is extremely insightful and fascinating and a fairly area of interest focus. One thing I… So I positively realized I wanted to be targeted, and I believe that is been actually necessary however you must not slim an excessive amount of as a result of for me, I focus totally on product administration and product constructing.
But when that is all I wrote about, I’d similar to, it would be so boring and I discovered that I had, I wished to focus, mainly, I targeted on issues that I am enthusiastic about, product and progress, after which simply profession and startup stuff however it’s form of this anchor tenant of product constructing product after which what’s adjoining to that progress? Rising the product after which having a profession in product and beginning firms. So I form of discovered this Venn diagram of pursuits, and I discover that it is necessary to have a barely broader than simply tremendous targeted since you simply get so bored simply writing about the identical factor repeatedly. However yeah, to your level, folks must know what drawback you are fixing. We talked about jobs to be carried out. Individuals want to consider, okay, I’ve this drawback in constructing product. Who am I going to go? What am I going to search for? And the extra you may simply wedge in folks’s mind, “Oh, Lenny’s e-newsletter is actually good for serving to me with product issues, I’ll go verify that out.” That helps rather a lot.
Jason Feifer:
What was section two?
Lenny Rachitsky:
So section one was the primary hundred customers, and that was simply me. I talked about simply writing a pair issues on Medium, getting Twitter, tweeting about it. Section two was this primary thousand customers, which is the visitor posts, I might say. That is how I give it some thought.
Jason Feifer:
Acquired it. So what was section three?
Lenny Rachitsky:
In order that was a few thousand subscribers. Attending to 10,000 actually was simply each week for 9 months, simply writing one thing helpful that folks discovered helpful. And in order that was simply it. I acquired from a thousand to 10,000 simply writing each week for 9 months, and it grew largely by means of.
Jason Feifer:
Simply all by itself? It grew organically?
Lenny Rachitsky:
It was phrase of mouth, and that is what I discover this grows this stuff. If it is good, folks simply share it. I discover in case your stuff’s not rising, it is simply not helpful sufficient to folks and folks aren’t excited to share with their pals and colleagues. So it is all phrase of mouth after which me tweeting. Each time I publish one thing, I tweeted about it and tweet slightly abstract of the put up. One thing I’ve realized about Twitter is you do not need to tweet a tease of your put up. You do not need to simply give away every part within the tweet, in a tweet thread, simply summarize the entire put up on Twitter after which hyperlink to the put up on the finish of the thread or in direction of the highest. So I did that, simply tweeting the put up.
Jason Feifer:
In order that sounds counterintuitive since you would assume in the event you’ve given every part away on the platform, what’s somebody’s incentive to click on?
Lenny Rachitsky:
Proper, so what I believe occurs, they observe you and so they’re like, “Oh, this man’s going to have fascinating issues.” And then you definately share your put up repeatedly. They’re like, “Okay, let’s go subscribe to this factor.” So I believe you consider it, it’s best to consider as a long run funding, simply folks will discover. Lenny has fascinating issues. I’ll observe all his issues ultimately versus like, oh, I would like them to tease them to go click on into this factor as a result of individuals are, they are not going to click on something. They’re similar to, all proper, no matter, this freaking tweet, I do not care. Going to maneuver on to the following tweet.
Jason Feifer:
All proper. So section three then is outlined by actually the market talking. You’re placing out constantly good, related content material, and you’re seeing that individuals are sharing it organically. That tells you that you simply’re on the fitting path and also you get to 10,000 subscribers, which is nice. So what’s section 4?
Lenny Rachitsky:
So spherical then is once I began charging, I added a paid plan, and this was truly an fascinating level the place, so I left Airbnb, I had no job for a few yr. Then additionally COVID hit and Airbnb was in massive bother. I form of assumed that I’d have some worth out of my shares after I left Airbnb being there seven years and so I took all this time without work assuming there’d be a payoff sometime, however COVID… There was an enormous scare. Airbnb was on the brink of-
Jason Feifer:
I keep in mind it.
Lenny Rachitsky:
… issues. Yeah, they needed to take this billion greenback mortgage and every kind of stuff. So I used to be similar to shit, I have not had a job in a yr. I do not actually… I need to attempt to keep away from getting a job at a startup once more. I need to see if I can do that e-newsletter factor. I referred to as in my venture, keep away from getting an actual job, the e-newsletter path, and a few “Hey, let me simply see if I can cost for this factor and make a residing doing this and perhaps make 100 thousand a yr, perhaps sometime slightly bit extra.” So I began charging round that point, round 10,000 subscribers, and it simply stored rising. I discovered truly, as soon as I began charging, progress accelerated as a result of I believe folks assume there’s extra worth there that I am like, “Oh wow, this man’s charging for this? It have to be good even when it is free.” So folks subscribe to the free e-newsletter at a better charge as quickly as I began charging, which stunned me.
Jason Feifer:
That’s so fascinating. Wait a second, let’s break that down. So you place a paywall, and the way a lot of the content material have been you placing behind the paywall?
Lenny Rachitsky:
So I write a put up each week. In case you pay, you get it each week. In case you do not pay, you get it as soon as a month. So as soon as each 4 points is free. It goes to everybody.
Jason Feifer:
In order that’s… Proper, in order that’s a… I imply, that is fairly vital. In case you’re simply getting the free model, you are solely getting one thing from you…
Lenny Rachitsky:
As soon as a month.
Jason Feifer:
As soon as a month, that is not rather a lot and also you’re discovering that folks, as soon as it is behind the paywall, see it, understand it as being of extra worth and begin subscribing to the paid model at a better charge or the free model at a better charge. After which they convert from the free model.
Lenny Rachitsky:
The latter. The free model after which what I do is once I publish a paid put up, I ship a peek to the free record to proceed reminding them of how a lot stuff there may be that they are lacking. And there is positively downsides to including paid wall, as a result of 75% of my stuff is hidden, or most of it’s hidden and so you may have much less likelihood to develop the factor however I believe these peeks, the place you peek at “Hey, this is a factor you are lacking” actually helps. After which simply over time, there’s this analogy somebody shared of similar to you may have these lakes and you’ve got these rivers, and the lake is the free customers and the rivers, you are getting them to be paid.
And so you may have this lake that you simply’re increase, and there is loads of worth in increase this lake the place you may have all these folks you could possibly pitch over time, and it is okay in the event you pitch them later, they’re there. They hold subscribing and you could possibly at all times upsell them and like, “Hey, it’s best to actually subscribe. You are lacking out loads of good things.” So basically each month I write some, I give attention to writing one thing {that a} majority of individuals would discover helpful, and that usually drives loads of paid subscribers each time I publish a type of.
Jason Feifer:
Had been you ever nervous about both being so aggressive with the paywall or feeling such as you needed to enhance the quantity that you simply have been producing since you have been charging? I imply, $150 a yr ain’t nothing. You recognize, you could possibly subscribe to Entrepreneur journal for significantly much less. So that you’re, and also you’re producing solely as soon as every week. How did you determine what the fitting value and worth prop was?
Lenny Rachitsky:
Yeah, it was onerous. I did really feel like I used to be loopy to cost greater than Netflix for 4 emails a month. And so what I did is I appeared on the pricing on Substack, checked out what everybody else was charging. The recommendation I at all times acquired is cost greater than you assume it’s best to cost. Everybody was like, “Oh, 5 bucks a month, that sounds actually cheap.” And I will simply begin, which is the minimal I believe Substack even permits. So I used to be pushing myself to cost greater than I believed I ought to cost. After which simply roughly I eyeballed what are comparable newsletters charging? Nonetheless I used to be like, that is loopy. Who’s going to pay $15 a month for writing… For 4 emails? So what I did is once I launched, I pitched, in the event you subscribe, you may get an invitation to a unique neighborhood of e-newsletter subscribers the place you may all chat and be taught from one another.
So I introduced that and I did not even have something at that time, however about three months in, I launched it as a result of I promised I’d and that truly ended up being extremely profitable, perhaps the factor I am most happy with, as a result of it is this thriving neighborhood of actually fascinating sensible those that need to be taught and get higher and so they’re simply serving to one another, and I am not in the course of that. I simply get out of the way in which and allow them to assist one another. And in order that got here out of simply precisely what you stated or simply felt like that is some huge cash to cost for a pair emails or for 4 emails. And it ended up being a very good push for me to assume slightly bit greater.
Jason Feifer:
In order that additionally feels counterintuitive, I’ve to say, as a result of I’d assume and communicate nearly actually how I considered it. I’ve thought if folks subscribe to my e-newsletter and so they observe me on social and hearken to a podcast or no matter, then the connection is with me. And to the diploma that I can create one thing particular past the content material that I produce, it is some form of connection or entry to me. The issue with that, in fact, is that is not scalable in any means. And so the factor that I’ve at all times grappled with is how can I presumably make some scalable model of entry to me? I haven’t got the reply, which is why I have not launched something. However what I am actually focused on what you have carried out is that you simply truly did the other. You took your self out of it in a means. I imply, I am positive that you simply have interaction in there indirectly, however that is not the principle promoting level. It isn’t entry to Lenny and all of the extra wonderful that you have carried out this as a result of your complete ecosystem is your identify.
Lenny Rachitsky:
Yeah.
Jason Feifer:
Once more, this isn’t, that is Lenny’s e-newsletter, so inform me about that.
Lenny Rachitsky:
Yeah, I believe that comes from some imposter syndrome and only a modesty the place I simply know I haven’t got all of the solutions. There are numerous smarter folks than I. The very last thing I would like is for folks to really feel like I’ll have all of the solutions for them and so it was simply precisely like I stated with the neighborhood, I am similar to, there are such sensible folks studying this factor. I really feel like if I might simply join them, they’re going to discover one another and assist one another. And I hate the concept it is referred to as Lenny’s Publication as a result of I do not need to come throughout as I am this beacon of solutions. I truly tried to rename it for some time. The one motive I referred to as it that is I used to be simply signing up for Substack with no plan of the place it was going, and that was their default suggestion of what to name your e-newsletter, simply your first identify and your e-newsletter.
Jason Feifer:
That is wonderful.
Lenny Rachitsky:
And I could not consider something higher, and I am similar to, God rattling, I would like an actual identify for this factor and now it is too late, and now I am simply leaning into it. However I am similar to, I am tremendous caught with it. Like every part’s now Lenny’s clean.
Jason Feifer:
Proper. I imply, you’re gifted with a reputation that’s acquainted however feels slightly quirky and pleasant. So I really feel like Jason’s Publication does not have the identical ring to it. There’s one thing concerning the identify Lenny that I believe helps.
Lenny Rachitsky:
That is cool. By no means considered that. Thanks.
Jason Feifer:
Yeah. Oh, or because of presumably your dad and mom, whoever chosen Lenny, until it was you.
Lenny Rachitsky:
Yeah, I moved from Russia. They gave me this identify, however it, there is a variation and I simplified it.
Jason Feifer:
So okay. Now we’re describing, if I am eager about the phases, we’re describing one thing that sounds fairly acquainted to the e-newsletter that I see proper now. What else? And I do know we’re arising on time right here, so simply what else are you doing at this level to drive progress apart from simply produce nice content material and have created a neighborhood?
Lenny Rachitsky:
So I’ll say this, I believe it is truly the most effective time in historical past to launch a e-newsletter as a result of… And to develop a e-newsletter and it is the best time to develop a e-newsletter due to this one characteristic that Substack launched not too long ago that has been an enormous recreation changer for me, and I believe individuals are means beneath appreciating this and it is this characteristic the place you may suggest different newsletters inside Substack. So when somebody indicators up for me, I like to recommend 10 different newsletters that I like that you could shortly subscribe to. You simply verify verify packing containers and also you’re subscribed.
So with that, different newsletters suggest my e-newsletter. There’s a few thousand different newsletters now which are recommending my e-newsletter once you join their e-newsletter, which now results in, and that is truly the following section of my progress, is now about 80% of my subscribers come from this one characteristic as a result of I am being really helpful by their newsletters and so in the event you write superior issues that folks discover priceless, newsletters will suggest you and it will result in this sort of trajectory. I’ve this chart that I shared on Twitter, similar to this rock hockey stick that simply began as quickly as they launched this characteristic. So I believe that is a very, actually necessary characteristic within the trajectory of newsletters, and I believe folks needs to be extra enthusiastic about it.
Jason Feifer:
Holy cow. That is actually fascinating and likewise, we had emailed about this earlier than recording this. I am not on Substack and subsequently cannot entry that and pissed off listening to the success of it however I ponder if, and I simply marvel when you have any perception right here, whether or not or not you have carried out this your self about reaching folks throughout ecosystems? As a result of the factor that the success of the Substack suggestion system tells me is that there’s not a over saturation of e-newsletter issues for folks, however relatively there is a discovery of e-newsletter issues for folks. Individuals are keen to subscribe to one thing new, the issue is that they did not know what to subscribe to, and they also wanted one thing from a trusted supply to be put in entrance of them. Have you ever experimented with anything with working with e-newsletter writers to commerce promotions within their newsletters or another option to make the most of the world of newsletters to attempt to attain audiences exterior of your individual?
Lenny Rachitsky:
Yeah, I’ve carried out all of it. I’ve tried every part. Nothing does something besides consistency, high quality, fixing issues for folks being, creating worth for regardless of the drawback they’ve. After which there’s one characteristic that Substack has, nothing else has made a dent. In case you simply have a look at the expansion trajectory of my e-newsletter, and in the event you search for, I do not know, in the event you Google Lenny San Twitter e-newsletter milestone, you may most likely discover the chart and there is just like the straight line and the blips throughout the line, similar to they’ve come from these random experiments, however they do not matter within the scheme of issues. It simply all grows from offering worth to folks or they’re similar to, you are fixing an issue for them, there’s jobs to be carried out I talked about and doing it repeatedly and once more for years. After which there is a one characteristic from Substack that simply modifications the sport.
Jason Feifer:
Hmm. All proper, Lenny, lastly, I wager lots of people who’re listening are questioning, and you do not have to provide me an actual reply, however how a lot of cash is he making off of this factor? So I imply, in the event you can share a minimum of roughly, what share of your 325,000 and counting followers are literally paying you?
Lenny Rachitsky:
I make considerably greater than I made at Airbnb as a senior product supervisor, inventory included, considerably extra. I am not going to share the share, as a result of then folks can work backwards and work out the quantity.
Jason Feifer:
Proper, precisely.
Lenny Rachitsky:
And I really feel like when…. Yeah, I really feel like when-
Jason Feifer:
I used to be inviting a ballpark, but-
Lenny Rachitsky:
Yeah, yeah. It is a wild quantity that I by no means imagined I might make from simply writing a e-newsletter after which the podcast constructed on prime of that. So it is fairly bonkers. Extremely counsel exploring this path in the event you’re . There are downsides although. No BTO and no 401(ok) matching, no time without work, no parental go away, none of that however it’s fairly candy.
Jason Feifer:
Lenny, that is superior. Congratulations and thanks for strolling us by means of.
Lenny Rachitsky:
Thanks man. Thanks for having me on.
