in Advertisers, Businesses, Inventive, Media, Information, Social Media
2 hours in the past
What do you do when somebody copies your advert? White label it in fact, so everybody can have a go.
That is what French retailer Grand Frais and company Rosa Paris determined to do (as a substitute of reaching for a lawyer) when Monoprix Qatar nicked one final 12 months.
The Grand Frais brand was faraway from all of the movie’s photographs one after the other so, now, all opponents can simply insert their very own brand and reproduce the “masterpiece” for themselves.
MAA artistic scale: 8.
