in Advertisers, Companies, Greatest Advertisements of the 12 months, Artistic, Finance, Information
1 day in the past
Is there ‘Life on Mars’ with out David Bowie? Congratulations to way of life model Eastpak and Belgian company Mutant for resisting the temptation to pattern the good man as they discover the purple planet in a brand new world marketing campaign.
‘Constructed to Resist 2023’ {couples} way of life and sturdiness, Eastpak’s USP it appears, suggesting that Eastpak will nonetheless be round after we lastly attain Mars. It most likely received’t be as a lot enjoyable.
Eastpak, now owned by VF Company, started in 1952 as Japanese Canvas Merchandise, making gear for the US navy.
Directed by Maky Margaridis and Tristan Feres for Bleunutt in Brussels.
MAA artistic scale: 8.
