Microsoft Outlook is without doubt one of the hottest electronic mail and process administration instruments. With 4.16% of individuals worldwide utilizing the Outlook app, it’s essential to profit from this product and apply it to draw clients and enhance income.
Equipping your Outlook emails with animated GIF photos will make your content material look eye-catching and exchange lengthy textual content descriptions with interesting visuals. On this article, you’ll learn to add GIFs to your Outlook message and discover the very best examples of animated imagery.
So, who can see animated GIFs in emails:
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Outlook as a part of a Microsoft 365 subscription or Workplace 2021;
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MS Outlook for cellular gadgets as app;
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Outlook 2003 as app;
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Outlook for Mac as app;
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Outlook net model on each cellular and desktop gadgets.
GIFs are inserted the identical approach you insert photos into electronic mail templates:
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pull the “Picture” fundamental block (module) into the template;
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add an animated GIF picture;
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or paste an applicable hyperlink;
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end your template;
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hit “export”!
For extra info, please watch the video under:
Design attention-grabbing electronic mail templates for Outlook
Restrictions for GIFs in Outlook desktop app:
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Within the desktop app, Outlook animated GIFs are solely performed 3 times mechanically. When the recipient opens an electronic mail for the fourth time, they might want to click on the “play” button.
Notice: GIFs are performed mechanically as many instances as the e-mail will get opened within the Outlook net model and Outlook cellular app. -
When you add 4 or extra animations to your electronic mail, none might be performed mechanically. Readers will see the “play” button over all of them. That is nice. A number of GIFs performed without delay could cause epileptic assaults. This fashion, Outlook cares about our recipients.
Notice: within the net model, there might be no “play” buttons. GIF photos will load and “work” mechanically.
Fallback for these recipients who use outdated variations of Microsoft Outlook
Recipients who use Outlook 2007, Outlook 2010, Outlook 2013, Outlook 2016, and even Outlook 2019 will nonetheless see static photos — the primary body of the animated GIF photos.
Definitely, in case your GIF delivers some essential info or fulfills another mission, you’d like all of your clients to see it.
So, right here’s how you can electronic mail an animated picture in Outlook to recipients who use an older model of this electronic mail shopper:
- additionally, you’ll be able to add a observe “view as GIF on the net”.
GIFs in emails: finest practices
Vital: With the rising recognition of GIFs, movies, and video video games, the world has confronted a brand new type of epilepsy — photosensitive epilepsy. Sadly, 3% of our inhabitants now endure from it. Thus, other than making GIFs applicable and helpful, we have to make them secure.
Suggestions to observe so as to not hurt recipients:
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The primary cardinal rule is to be sure you place only one animated GIF picture on a display. Some manufacturers do 2-4 of them. However the truth is, this will trigger dizziness in recipients.
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Hold your GIFs inside two flashes per second, in any other case, it might trigger photosensitive epilepsy (PSE) seizures in folks. The answer is to let photos in GIFs slowly interchange with one another. Moreover, it’s not essential to animate total banners — you’ll be able to animate simply small parts.
Finest examples of accessible GIFs in emails
On this block, we compiled the very best examples of the GIFs that meet the necessities for stopping photosensitive epilepsy seizures.
1. Adidas
Mission the GIF fulfills: demonstrates the product’s distinctive options.
With a view to showcase distinctive options of your new merchandise, or in an effort to present subscribers how you can begin utilizing your instruments, it is advisable to present them with a handbook or add an extended description. However as for the primary possibility, chances are you’ll not make sure that all recipients will click on the “magic” button. And as for the second, you actually doubt customers will actually learn it. This is the reason an Outlook message with animated GIFs is a good answer.
Adidas actually did its finest. This GIF has common pace, it doesn’t harm it. But, they demonstrated how their sneakers take a look at night time.
What makes this GIF so smooth? — When creating one, Adidas utilized the “transition” impact.
2. Banana Republic
Mission the GIF fulfills: lets recipients know which classes the low cost applies to.
In fact, Banana Republic may have made two banners or divided the present one into two. However within the first case, the e-mail would have develop into for much longer, whereas within the second possibility, with a “sale notification” over the photographs, it might have seemed overloaded.
On this easy approach, Banana Republic notified its prospects and current clients that the low cost applies to 2 classes: women and men.
What makes this GIF so smooth? — Comparable place of the folks within the photos.
3. Monica Vinader
Mission the GIF fulfills: offers recipients with a closeup.
Typically we have to present readers with a closeup of the product merchandise we’re at present selling. Picture rollover impact and Outlook animated GIFs are the very best options on the market.
What makes this GIF so smooth? — A lot of photos containing a snippet of the merchandise that could be a little bit nearer than the earlier one and vice versa — every picture incorporates a snippet of the merchandise which is positioned a bit farther. These photos interchange slowly attributable to transition.
4. Victoria’s Secret
Mission the GIF fulfills: demonstrates your wealthy assortment in a nutshell.
When it is advisable to showcase all assortment, or when it is advisable to clarify what objects the set consists of, you’d higher use an animated GIF.
On this case, you would not have to animate the complete banner — only a single ingredient of it.
What makes this GIF smooth? — Location, width, and size of the panties stay unchanged.
Notice: on this easy approach, it’s also possible to exhibit all of the out there colours of latest attire.
5. Athleta
Mission the GIF fulfills: demonstrates the methods to combinate objects of your attire.
This animated GIF picture consists of 5 images. Including every of them individually to our electronic mail would make it lengthy and fewer dynamic, I dare to say “boring”. Whereas this GIF does fairly the other — it enlivens Athleta’s electronic mail marketing campaign. Moreover, this GIF enhances the objective of this marketing campaign — “demonstrating the commute advantages”.
What makes this GIF so smooth? — When creating one, Athleta utilized the “transition” impact.
6. Previous Navy
Mission the GIF fulfills: present clients which merchandise the low cost applies to.
With three images on this GIF, Previous Navy reveals customers which class the low cost may be utilized to. Such an animated GIF picture brightens up the promotional electronic mail and doesn’t overload clients with quite a few product images.
What makes this GIF so smooth? — When creating one, Previous Navy utilized the “transition” impact.
Notice: apart from merchandise with low cost gives, the corporate additionally reveals further objects like tops and blouses to create fashionable outfits. This fashion, you’ll be able to interact your clients to purchase extra.
7. Brighton
Mission the GIF fulfills: attracts consideration to the CTA button.
The corporate gives clients to rejoice summer time and add some colours to their accent wardrobe. Brighton makes use of the colourful CTA button to showcase this vibrant development and seize customers’ consideration.
What makes this GIF so smooth? — Easy shade transition.
8. Google Workspace
Mission the GIF fulfills: presents the brand new function (private duties).
Animated GIFs are a fantastic software to current new options and exhibit how you can use them. Google Workspace reveals recipients the way in which to create private duties from messages. Customers can even set a due date, add an outline, and get again to the dialog. Thus, clients don’t get overloaded by lengthy textual content directions and see how you can use new options with out studying the complete electronic mail.
What makes this GIF so smooth? — A easy transition between photos.
9. ColourPop Cosmetics
Mission the GIF fulfills: offers clients with a sale notification.
Including GIFs to your emails makes your content material extra eye-catching and helps clients discover the important thing parts of your message. However nonetheless, it’s very important to not annoy customers with a lot of animated banners and a couple of+ GIFs in a single electronic mail.
ColorPop Cosmetics utilized a slight animated shadow impact over their sale notification. The impact is barely seen and doesn’t trigger dizziness in customers, but it surely nonetheless makes them take a look at the primary a part of this electronic mail.
What makes this GIF so smooth? — Animated shadow textual content impact.
10. Morning Brew
Mission the GIF fulfills: exhibit a variety of merchandise.
Morning Brew offered clients with a particular provide — a code that permits them to get a reduction for eco-conscious sneakers that by no means go on sale. The corporate used an animated GIF picture to showcase a variety of shade choices to select from.
What makes this GIF so smooth? — Location, width, and size of the sneakers stay unchanged.
Notice: it’s a unbelievable method to present your merchandise with out taking a lot of your clients’ time.
Last ideas
Now, electronic mail advertising and marketing specialists and corporations utilizing Outlook as a company electronic mail shopper would not have to fret that some subscribers (like each tenth one) is not going to see the GIFs with directions and descriptions. As a result of now customers can see GIFs in Outlook. And GIFs are a unbelievable method to maintain your messages each interesting and helpful.
I simply need to remind you that Stripo lets you create HTML emails for Outlook, after which export them to this electronic mail shopper in two easy steps. Ship these elegant emails out to your clients, colleagues, and mates to impress them with content material that sparks an curiosity.
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