Discussing key traits and insights from Econsultancy’s Way forward for Advertising survey and report, this webinar examines the important thing challenges and alternatives dealing with entrepreneurs over the approaching two years and what advertising groups can do to make sure they’re match for the longer term.
From responding to the challenges of inflation to adapting to the brand new measurement panorama, key matters coated embody:
- What entrepreneurs’ high priorities are and the way advertising groups are adapting to continued disruption and financial challenges
- The way forward for measurement and the options to third-party cookies being adopted
- The continued significance of CX and the way entrepreneurs are approaching delivering omnichannel experiences
- What content material sorts and channels will develop into extra vital over the subsequent two years
- Entrepreneurs’ attitudes to rising applied sciences and the alternatives they provide.
Econsultancy’s annual Way forward for Advertising survey requested over 700 client- and agency-side entrepreneurs to share the traits affecting the business and their priorities over the subsequent two years. Designed to assist inform strategic considering, it permits entrepreneurs to check their plans and challenges in opposition to these of their friends.
