South By Southwest, the annual convention and pageant collection spanning tech, artwork, music, movie and comedy, kicks off this weekend in Austin, Texas.
Identified for startup launches, tech innovation and over-the-top model activations, the convention part attracts main expertise throughout the advert business. Panels are stocked with celebrated entrepreneurs from Unilever, Patagonia, Ben & Jerry’s, Delta, Netflix, Nike and TikTok, to call just some. Companies worldwide can have a presence. Manufacturers like Showtime, Amazon Prime Video, Paramount+, Slack and HBO wish to wow festival-goers with experiential stunts.