Appropriately sufficient for Worldwide Ladies’s Day, VCCP has introduced that it has received the Lady Guides inventive account, with a short to work with branding company Landor and Fitch to problem outdated perceptions of the 113-year-old model.
Guides, Brownies, Rangers and Rainbows are actually all about journey, exploration and curiosity. The marketing campaign’s intention is to herald sponsorship, volunteers and funding, with assist from a complete rebrand and a movie by VCCP.
Amanda Azeez, director of communications, advertising & fundraising, Girlguiding, mentioned: “To allow us to proceed in our mission and attain much more ladies and volunteers, we would have liked to take a look at how we’ve advanced over this time and handle outdated perceptions holding us again. Working carefully with Landor & Fitch, Seven Communications and VCCP, we’re excited to relaunch on Worldwide Ladies’s Day as a part of our continued drive to encourage all ladies that they will do something.”
It’s not for everybody, however this makes being a Information, Ranger, Rainbow or Brownie seem like quite a lot of enjoyable and creates a way of FOMO for any ladies who may be left behind.
MAA inventive scale: 5
