Traditionally, ladies have been underrepresented within the B2B advertising and marketing house, however everyone knows there are infinite inspiring tales of feminine leaders driving innovation and creating revolutionary methods.
March marks Ladies’s Historical past Month, and at the moment is Worldwide Ladies’s Day. This month — and each month — let’s have fun the entire superb ladies in B2B advertising and marketing who’re main the business with boldness, bravery and innovation.
From advertising and marketing mavericks to storytellers, from distinctive strategic approaches to making a model and tradition of range and inclusion, these executives are setting highly effective examples for others – particularly younger professionals — to comply with. Let’s check out simply a few of this outstanding expertise that’s pushing ahead progress on behalf of companies around the globe!
Ladies have performed and proceed to play a big position in B2B advertising and marketing. Listed here are some notable ladies in B2B advertising and marketing:
Ann Handley — Chief content material officer at MarketingProfs and a bestselling creator, identified for her insights on content material advertising and marketing.
Lauren Vaccarello — Chief advertising and marketing officer at Salesloft and a seasoned advertising and marketing government, identified for her experience in digital advertising and marketing and demand era.
Lori Wizdo — Vice chairman and principal analyst at Forrester Analysis, identified for her analysis and insights on B2B advertising and marketing and gross sales.
Ardath Albee — CEO and B2B advertising and marketing strategist at Advertising Interactions, identified for her experience in creating purchaser personas and creating content material advertising and marketing methods.
Jill Rowley — GTM advisor & LP at ocial promoting evangelist and keynote speaker, identified for her experience in constructing relationships by means of social media.
Kathy Klotz-Visitor — Advertising storyteller and keynote speaker, identified for her experience in storytelling for B2B advertising and marketing.
Meagen Eisenberg — Chief advertising and marketing officer at Lacework and a seasoned advertising and marketing government, identified for her experience in account-based advertising and marketing.
Christina Bottis — Chief advertising and marketing officer at Medix and a advertising and marketing government with over 20 years of expertise in B2B advertising and marketing.
Lisa Nakano — Vice chairman, analysis director; demand and account-based advertising and marketing methods service at Forrester, and a advertising and marketing government with over 20 years of expertise in B2B advertising and marketing.
Alicia Tillman — Chief income officer at Capitolis and a advertising and marketing government with over 15 years of expertise in B2B advertising and marketing.
Pam Didner — Vice chairman of promoting at Relentless Pursuit, creator of a number of B2B advertising and marketing books, and one of the influential individuals on the subject of B2B advertising and marketing.
Pam just lately met with our personal CEO Lee Odden and shared her newest perception, in “B2BMX Speaker Highlight: Pam Didner on Synthetic Intelligence Impression on B2B Advertising.”
Ty Heath, director of market engagement, The B2B Institute, at LinkedIn, and a number one B2B marketer, speaker, creator, group builder.
Ty shared her perception on creativity and inclusion in B2B advertising and marketing as a visitor on our Elevate B2B Advertising Podcast, in “Elevate B2B Advertising Podcast: Creativity & Inclusivity in B2B Advertising with Ty Heath.”
TopRank Advertising is dedicated to amplifying the voices which can be rocking the world of B2B advertising and marketing. Take a look at the previous couple of lists of lady who’re elevating B2B advertising and marketing:
