E-commerce companies have understood that they need to do greater than convey guests to their retailer/platform as a result of hardly 3% of them convert.
They want a channel the place they will talk with their viewers and convert them with out switching the platform. And that’s the place WhatsApp is available in!
With over 2.24 billion month-to-month energetic customers, WhatsApp presents wonderful potential for manufacturers to achieve their goal clients, have interaction with them, and make a sale.
In response to a report, 50 million companies (globally) and 15 million companies (alone in India) use WhatsApp for advertising and marketing, which attests to the truth that e-Commerce companies have already began making the shift.
If you happen to’re not utilizing it already, now could be the time to start out your first WhatsApp advertising and marketing marketing campaign, as it could be an enormous mistake to disregard a channel that provides the highest Open (98%) and Click on-Via Charges (45-60%).
On this weblog submit, we’ll share with you some WhatsApp advertising and marketing concepts that’ll assist increase engagement and enhance gross sales considerably. We’ve additionally included some examples and templates to present you a head begin and inspiration.
So, for those who’re able to take your Whatsapp advertising and marketing to the subsequent stage, let’s dive proper in!
- Desk of contents:
- WhatsApp Advertising Concepts for the Consideration Part
- WhatsApp Advertising Concepts for the Buy Part
- WhatsApp Advertising Concepts for Addressing Submit-purchase Considerations
- WhatsApp Advertising Concepts for Driving Clients Again to Retailer
- WhatsApp Advertising Concepts for Appreciating Loyal Clients
WhatsApp Advertising Concepts for the Consideration Part
On this section, we contemplate that clients have already found your model and are nonetheless exploring their choices. Let’s see how you should use WhatsApp to persuade these clients that your model is a greater possibility than your rivals.
1. Provide First Buy Reductions
As an e-Commerce model, you should have seen situations (a variety of them) the place folks join and opt-in to obtain messages however nonetheless don’t make the acquisition.
However simply because they haven’t but bought something doesn’t imply they by no means will. You’ve gotten their WhatsApp opt-in — the permission to ship them texts on WhatsApp — all you want is to present them sufficient motivation to purchase from you.
And getting a reduction on the primary buy generally is a ok motivation for them. The low cost will make the deal extra thrilling and nudge them to purchase one thing from you.
Right here’s how Urbanic, a style and equipment model, does it:
Right here’s a template you should use to present your clients the primary buy low cost:
Pricey John,
We’re delighted to welcome you to our eCommerce retailer! As a token of appreciation for selecting us, we want to give you a particular low cost in your first buy.
Enter the code [DISCOUNT CODE] at checkout to obtain [DISCOUNT AMOUNT].
Don’t miss out on this limited-time supply, and begin buying now!
2. Showcase Your Bestsellers to Affect Clients
Showcasing your bestsellers is an effective way to affect clients within the consideration section who’re nonetheless exploring their choices.
If you showcase your bestsellers, you give them a glimpse into the preferred merchandise amongst your viewers, which helps construct belief and credibility on your model.
Clients usually tend to buy once they see that different persons are already having fun with the product, so selling your bestsellers is an effective way to encourage them to make a purchase order.
Furthermore, once you showcase your bestsellers, you at all times keep on prime of your buyer’s minds, even when they aren’t able to buy but.
By sending them common updates about your bestsellers, you’re retaining your model on the forefront of their minds, which may also help improve the probability that they are going to return to your retailer when they’re able to make a purchase order.
Take Flipkart, for instance. In the course of the marketing campaign (named Large Billion Days), they aimed to achieve potential clients in a method that captured most consideration. They usually trusted WhatsApp for this.
Flipkart launched an automatic chatbot that includes Amitabh Bachchan, a legendary Bollywood star. This chatbot knowledgeable clients concerning the Large Billion Days sale and the large reductions that had been on supply.
The sport-changer for this marketing campaign was when this chatbot frequently broadcasted the bestsellers with most reductions. This constructed pleasure in clients resulting in extra gross sales for Flipkart.
3. Share Media Mentions and Celeb Options
In right now’s world, the affect of celebrities and media is plain. Greater than manufacturers, folks are likely to belief suggestions from their favourite celebrities.
As a result of when celebrities share one thing, the purchasers suppose that the product will look the identical on them or work the identical for them. This makes the product extra aspirational, creating the need to get it.
Due to this fact, in case your model has been talked about within the media or obtained featured by any movie star, it’s time to leverage this chance to create model consciousness and belief amongst your potential clients.
You’ll be able to share these media mentions and movie star options in your WhatsApp opt-in listing to showcase your model’s credibility and recognition. It should set up you as a extra dependable model than your rivals, ending the exploring sport for patrons.
Right here’s a template you should use for sharing mentions:
Pricey [CUSTOMER NAME],
We’re thrilled to share that our model has been featured in [MEDIA OUTLET NAME]! Our [PRODUCT NAME] has been extremely advisable by [CELEBRITY NAME(S)].
We take pleasure in delivering high quality merchandise, and it’s nice to see our arduous work being acknowledged.
Take a look at the function: [LINK ].
Thanks for contemplating us, and we look ahead to serving you quickly!
4. Ship Personalised Suggestions
Personalised suggestions are an effective way to indicate your clients that you simply perceive their preferences and supply merchandise tailor-made to their wants.
These suggestions might be based mostly on their earlier transactions, search historical past, and even their behaviors in your web site.
By sending customized suggestions through WhatsApp, you may remind your clients that your model remains to be occupied with them and is at all times on the lookout for methods to boost their buying expertise.
When your clients really feel that you simply perceive their wants and supply related merchandise, they’re extra more likely to belief your model and buy. Statistics counsel that customized product suggestions can improve the possibilities of conversion by at the very least 4.5 occasions.
Right here’s a WhatsApp template for sending customized product suggestions:
Pricey [CUSTOMER NAME],
We observed that you simply’d proven curiosity in [PRODUCT NAME/CATEGORY]. We thought you may also like these related merchandise:
[PRODUCT 1 NAME]
[PRODUCT 2 NAME]
[PRODUCT 3 NAME]
Have a look and tell us for those who want help with something. We’re at all times right here to assist!
Greatest regards,
[YOUR BRAND NAME]
5. Utilizing Visuals to Encourage Your Clients to Purchase
In terms of buying, visuals play an enormous position within the shopping for resolution of consumers. They offer clients a greater thought of the product, its options, and the way it may be used.
On WhatsApp, you should use photographs, PDFs, and movies to showcase your merchandise and encourage your clients to purchase. You’ll be able to share lookbooks, temper boards, product demos, how-to movies, and extra to present clients an thought of the other ways they will use your merchandise.
And in response to statistics, manufacturers that ship visible content material to their clients expertise a seven occasions greater conversion fee than people who don’t.
For instance, for those who promote clothes, you may create a lookbook that includes your newest assortment, how every bit might be paired with different objects within the assortment, and the way they are often styled in numerous methods.
6. Hold Clients Knowledgeable With Whatsapp Newsletters
Within the consideration section, retaining your clients knowledgeable and up-to-date with what’s taking place in your retailer is crucial. One efficient method to do that is thru WhatsApp newsletters.
You’ll be able to spotlight new merchandise, weblog posts, and different thrilling updates in your retailer via WhatsApp newsletters. These newsletters assist construct pleasure and anticipation amongst your clients, inspiring them to take motion and buy out of your retailer.
To create a profitable WhatsApp publication, be sure that it’s visually interesting. Furthermore, it must be formatted to align with WhatsApp, like using emojis and brief sentences.
With a transparent and concise message, you may successfully hold your clients knowledgeable and engaged and assist to drive gross sales in the course of the consideration section.
WhatsApp Advertising Concepts for the Buy Part
Congratulations, your clients have made up their minds! They now know that you simply’re higher than your rivals.
However wait a minute! That is the place the true magic occurs. That is the place you seal the deal and guarantee your buyer by no means forgets their unbelievable expertise together with your model.
Let’s see how you should use WhatsApp to make the acquisition section memorable.
7. Broadcast Your Gross sales and Reductions
Clients love a superb deal and are at all times on the lookout for reductions and gross sales. So, even when they’re concerned with your model and merchandise, they watch for that day once you supply reductions and good offers.
As an e-Commerce enterprise, you should use WhatsApp to tell your clients about your gross sales and reductions.
Broadcasting these updates on WhatsApp will assist clients keep up-to-date on when is similar and what’s on sale, giving them a nudge to purchase from you.
Frequently sharing these updates will hold clients engaged and improve their possibilities of buying.
Manufacturers like Lenskart at all times broadcast their gross sales on WhatsApp to maintain clients up to date concerning the offers they’re ready for. On Valentine’s day, they supplied 14% off and 14% cashback on chosen types.
Discover how the low cost on supply and the low cost code is in sync with Valentine’s day, that’s on the 14th of February.
8. Take Pre-Orders to Construct Anticipation
Think about a buyer is raring to buy a product, however once they go to the web site, they discover out it’s out of inventory. This may be irritating for them. They usually would possibly even go away attributable to this frustration and by no means come again.
As a model, you may reap the benefits of this chance and permit clients to position pre-orders on WhatsApp. Pre-ordering means clients can order the product even when it’s not in inventory or has not been launched but.
Not solely does this improve the acquisition section and buyer expertise, but it surely additionally helps in retention. Clients usually tend to keep engaged and bear in mind your model by putting a pre-order once they have invested in it.
Furthermore, by utilizing the superior function of WhatsApp Enterprise API, you may even take funds upfront, making the entire course of seamless for patrons.
Right here’s a template for taking pre-orders:
Pricey [Customer Name],
We all know you might have been eagerly ready for the [product name]. Sadly, it’s at the moment out of inventory. However we’ve some nice information for you!
Now you can pre-order the [product name] completely on WhatsApp. By pre-ordering, you’ll be the primary in line to obtain it as quickly because it arrives.
Comply with this hyperlink to position a pre-order: [Link]
Greatest regards,
[Business Name]
9. Generate Pleasure With Contests and Giveaways
Organizing contests and giveaways on WhatsApp is an effective way to extend buyer engagement and create a optimistic picture of your model in clients’ minds.
Not solely do they supply a chance for patrons to win one thing, however additionally they add pleasure and anticipation to the buying course of.
For instance, you may run a spin-the-wheel contest the place clients can get a reduction on their subsequent buy or a freebie marketing campaign based mostly on previous purchases. These campaigns create a way of reward and recognition for patrons, which might result in elevated loyalty and repeat enterprise.
As well as, operating contests and giveaways on WhatsApp helps hold clients engaged together with your model and offers them a motive to revisit your retailer. This elevated engagement can result in improved buyer expertise, which generally is a vital consider constructing a loyal buyer base.
Here’s a template for asserting a giveaway marketing campaign:
“Hey, John! Thrilling information! We’re internet hosting a [giveaway/contest name] on our retailer. Take part now to win [prize]. Merely [instructions for participating]. Don’t miss out on this opportunity to get [prize]. Hurry and take part now!”
10. Run Surveys and Quizzes
E-Commerce manufacturers also can use surveys and quizzes to be taught extra about their clients and what they need. The data gathered from these quizzes can then be used to make future purchases much more satisfying.
Operating surveys and quizzes additionally retains clients engaged and helps construct a superb picture of their minds. The insights gained from these surveys may also be used to immediately present customized suggestions to resolve the issue clients talked about within the quiz.
When clients immediately obtain the answer to their downside, they’re very more likely to buy it. So, it acts as a wonderful nudging exercise.
11. Provide Purchasing Help
Within the buy section, clients could have questions or want help earlier than making a ultimate resolution. That is the place providing buying help on WhatsApp can turn out to be useful.
By having a mixture of automation, chatbots, and reside brokers, you may present two-way conversations together with your buyer, serving to them make knowledgeable buying choices.
Human-to-human advertising and marketing has been confirmed to result in greater conversions, and the private contact offered by reside brokers may also help construct belief and loyalty in your model. This help can vary from answering product inquiries to providing suggestions based mostly on their preferences.
Providing buying help on WhatsApp not solely enhances the client’s expertise but additionally nudges them in the direction of making a purchase order, resulting in elevated gross sales and buyer satisfaction.
WhatsApp Advertising Concepts for Addressing Submit-purchase Considerations
By now, your clients have made their purchases! They now know that your model really delivers on its guarantees.
However your work just isn’t over but. That is the place you present your clients that their expertise together with your model goes past simply making a purchase order.
Let’s see how you should use WhatsApp to handle post-purchase considerations and switch your one-time clients into lifelong model advocates.
12. Ship Cost and Order Affirmation Message
The acquisition is full, however that doesn’t imply the client’s expertise is over.
E-commerce manufacturers should hold their clients knowledgeable with cost and order affirmation messages, assuring them that their buy has succeeded. You’ll be able to embody cost technique, order quantity, and anticipated supply date to supply a complete overview.
Not solely does this assist deal with post-purchase considerations, but it surely additionally offers your clients peace of thoughts and exhibits that you simply worth their belief in your model.
13. Hold Them within the Loop With Order Monitoring Messages
It’s essential to give clients common updates on their order standing, so that they know when their buy will arrive. As an eCommerce model, you need to ship order monitoring messages on WhatsApp to maintain them knowledgeable about their supply, giving them a way of management and lowering post-purchase worries.
Along with tackling post-purchase considerations, these messages additionally assist enhance the general buyer expertise by making the method extra clear and lowering anxiousness.
Nykaa, a skincare model, is an ideal instance of how manufacturers ought to ship these messages. From affirmation to delivery to supply, they inform their clients at every step and no surprise why their clients are so proud of the providers.
14. Ship Social Proof to Guarantee They Really feel Good
Social proof is a robust software for driving gross sales, and WhatsApp is the proper platform to market it. In response to a report, sending social proof can improve the conversion fee by greater than 300 p.c.
So if a product or assortment has acquired many optimistic critiques, testimonials, or different social proofs, use WhatsApp to share this info together with your clients.
This can assist deal with post-purchase anxieties and provides your clients confidence of their buy, figuring out that others have had a optimistic expertise together with your model.
Furthermore, you may get further gross sales from these clients ready for his or her orders as a result of when different clients submit optimistic critiques about one thing, clients grow to be extra desperate to attempt it.
WhatsApp Advertising Concepts for Driving Clients Again to Retailer
Okay, so the sale is made, and the order is delivered. However don’t let it’s a one-time affair.
Maintaining your clients engaged and concerned with your model is essential to constructing long-term relationships and driving repeat enterprise.
Let’s see how you should use WhatsApp to drive clients again to your retailer and make their subsequent buy an much more pleasant expertise.
15. Ship Messages to Get better Deserted Cart
Deserted carts are a standard downside confronted by eCommerce companies, however utilizing WhatsApp may also help to get better them.
You’ll be able to ship follow-up messages to remind clients concerning the objects they left of their carts.
The primary follow-up generally is a easy reminder, the second might be with a reduction, and the subsequent one might be to supply solutions or assist. This multi-step strategy can improve the possibilities of clients returning to finish their purchases.
Take MyGlamm, for instance. They use humor of their cart restoration messages and a variety of related emojis to attach with clients. And imagine it or not, it does assist in recovering a truckload of deserted carts.
16. Ship Again in Inventory Alerts
When your clients are concerned with a product, the very last thing they need is to seek out out that it’s out of inventory.
With WhatsApp, you may hold them within the loop and notify them as quickly because the product is again in inventory.
This helps drive clients again to your retailer and makes their buying expertise extra handy.
By having the ability to buy the merchandise they need shortly, they’re extra more likely to have a optimistic expertise together with your model, resulting in repeat purchases and elevated buyer loyalty.
17. Run Flash Gross sales
Flash gross sales may also help eCommerce manufacturers drive clients again to their shops and improve gross sales. Some research have confirmed that providing time-sensitive offers and reductions makes clients extra more likely to impulse buy.
WhatsApp is an ideal platform to ship these offers, as it’s quick and straightforward to make use of. Sharing unique flash gross sales together with your clients on WhatsApp will assist to create a way of urgency and encourage them to behave shortly.
This helps drive gross sales and improves your clients’ buying expertise, making them extra more likely to return to your retailer sooner or later.
That is how AJIO, a style and attire model, does it:
WhatsApp Advertising Concepts for Appreciating Loyal Clients
Your clients are your largest model ambassadors. They unfold the phrase about your services, and their loyalty might be the distinction between success and failure.
So, it’s important to indicate your appreciation for his or her loyalty. Right here’s how you can use WhatsApp for this.
18. Promote Your Referral Program
Phrase of mouth is likely one of the most potent types of advertising and marketing for eCommerce manufacturers. And what higher approach to leverage it than by selling your referral program through WhatsApp to your loyal clients?
By sending customized messages to your loyal clients and inspiring them to refer your model to their family and friends, you may faucet into a robust advertising and marketing channel that has the potential to drive new clients and income to your retailer.
19. Ship Messages That Make Loyal Clients Really feel Unique
Present your appreciation on your loyal clients by providing them unique offers and early entry to gross sales via WhatsApp. This makes them really feel valued and incentivizes them to proceed supporting your model.
By focusing on particular segments of your buyer base, you may be sure that solely your most devoted clients obtain these particular perks, making them really feel much more particular and valued.
20. Promote Loyalty Applications to Reward Your Helpful Clients
Loyalty packages are an effective way to reward priceless clients and hold them returning. And, with WhatsApp, you may simply phase your lists and ship campaigns to those that have purchased from you greater than twice.
Selling your loyalty program through WhatsApp can encourage repeat purchases, increase buyer retention, and develop your online business over time.
Right here’s how Myntra does it:
Able to Maximize Engagement and Enhance Gross sales with WhatsApp Advertising?
With its widespread adoption, WhatsApp permits companies to faucet into an enormous viewers and attain clients the place they’re most energetic.
Nonetheless, it’s important to strategy WhatsApp advertising and marketing fastidiously, experimenting with totally different campaigns to seek out what works greatest and avoiding intrusive or spammy messages.
Nonetheless, if you wish to scale your WhatsApp advertising and marketing efforts, leveraging the superior options of the WhatsApp Enterprise API via an answer supplier like WebEngage is essential.
So if you wish to elevate your buyer engagement and expertise and drive enterprise progress via WhatsApp advertising and marketing, contemplate partnering with WebEngage.
