Oh, almighty vacation! Your days are lastly right here and folks can’t wait to hop on a airplane, prepare, or automobile and go straight to the seaside or wherever else the place tranquility is a part of the panorama to recharge their batteries. It is sufficient to simply think about your self on a seashore, with a cocktail in hand, that your physique begins sending you indicators of pleasure and feelings. Just a few days are left and this dream of yours will lastly come true.
Nevertheless, for the 13 million individuals within the UK residing with intestine points, this dream is a nightmare and the feelings they expertise are usually not essentially the most optimistic ones. For them, holidays are only a motive to fret extra and, nicely, calm down much less. However not if they’re planning to go to Lootopia this yr, a spot the place the idea of “gippy tummy” doesn’t exist and the place one’s bowels really feel protected.
Welcome to Lootopia, a vacation spot probiotic model Symprove designed with the assistance of Fortunate Generals company to fulfill the wants of these whose journey itinerary is not directly deliberate by their guts. Normally, holidays are related to enjoyable and leisure; nonetheless, not all individuals share the identical view relating to holidays.
In line with an Atomik Analysis survey, one in 4 individuals confessed that they had canceled their vacation overseas and/or been nervous about touring prior to now due to intestine well being or normal issues about utilizing the services. Of those that truly had canceled their trip past the seas, the typical quantity of occasions that they had made such a call on account of intestine well being or normal bathroom issues was 9 occasions.
The identical survey discovered that 51% (one in two) individuals mentioned no less than one time that they had been anxious about utilizing the bogs on journeys overseas, having issues over the bathroom situations and vacation poo. 26% (roughly one in 4) said that that they had stopped themselves from utilizing the bathroom overseas, a selection that they had made on account of embarrassment or concern of what their expertise was going to be like.
As a result of nobody desires to have a shitty vacation nor do they need to be the social gathering pooper who’s liable for ruining their and their companions’ trip plans, Symprove lists Lootopia as a high trip vacation spot, the place “all of your worries and anxieties will flush away.” Whereas right here, vacationers have their very own non-public bathroom subsequent to their sunbed, on high of the mountains, and even amongst historical ruins.
Sounds too good to be true, proper? That’s as a result of Lootopia is a fictitious place. Regardless of being solely imaginary, the unreal vacation spot has an equal in actuality: The #ItTakesGuts vacation hub, which individuals can use as a trustful supply to get recommendation on intestine well being, all delivered by medical doctors and consultants.
“Occurring vacation isn’t as easy appropriately for the 13 million residing with intestine well being points. Our newest marketing campaign with Fortunate Generals once more makes use of humor to interrupt down gut-health taboos. Lootopia may solely be a vacation spot in our gut-dreams however fortunately the Symprove crew is right here to supply real-world intestine well being options this Summer season and all yr spherical,” says Sophie Muller, Head of Model at Symprove.
Lootopia can be supported by English TV presenter, Lisa Snowdon — from whom the viewers learns that this place isn’t precisely an actual vacation spot upon watching the spot — utilizing her social media to advertise Symprove’s marketing campaign. Previous to strolling the viewers round this imaginary place, the TV presenter went to Shitterton, interviewing passers-by about their poo in a bid to assist the nation perceive that it’s nothing mistaken to speak about intestine well being and that this topic shouldn’t be a taboo one.
Credit:
Shopper: Symprove
Company: Fortunate Generals
