Now, manufacturers can leverage DV’s impartial measurement to confirm the standard of their media campaigns on Twitter’s House Timeline
NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a number one software program platform for digital media measurement, knowledge and analytics, introduced an expanded partnership with Twitter to supply in-feed model security and suitability measurement – enabling advertisers to objectively confirm and analyze the standard of their U.S. primarily based promoting campaigns. This partnership allows DV to investigate the suitability of content material adjoining to all sorts of advertisements, together with Promoted Tweets.
“Higher model and content material alignment assist marketing campaign efficiency and in the end, ship superior outcomes. We’re excited to supply model security and suitability measurement for Twitter advertisers – in keeping with our mission to make the Web stronger, safer and safer.”
“Advertisers are demanding complete model security and suitability options in user-generated content material environments,” mentioned Mark Zagorski, CEO, DoubleVerify. “Higher model and content material alignment assist marketing campaign efficiency and in the end, ship superior outcomes. We’re excited to supply model security and suitability measurement for Twitter advertisers – in keeping with our mission to make the Web stronger, safer and safer.”
DV is processing and classifying Tweets instantly above and beneath the position of advertisements in Twitter’s Timeline – enabling manufacturers to confirm the content material surrounding their promoting utilizing DV’s Model Security Flooring and Suitability Tiers. DV was the primary to align product performance with requirements superior by the 4A’s Promoting Safety Bureau (APB) and WFA’s World Alliance for Accountable Media (GARM).
“Offering impartial, third-party suitability measurement on Twitter’s in-feed atmosphere represents a serious milestone within the {industry},” added Zagorski. “Manufacturers will profit from full transparency into the standard of their campaigns, better consolation that their media buys are verified, and the power to leverage DV’s APB and GARM aligned product performance and reporting throughout Twitter, different giant platforms and the open net.”
DV’s model security and suitability options are pushed by the corporate’s Semantic Science know-how and methodology. DV’s Semantic Science group builds AI-driven instruments that facilitate the semantic understanding of content material. This distinctive competency powers DV’s proprietary model security and suitability measurement for advertisers.
“We’re excited to supply advertisers the power to leverage DoubleVerify’s impartial measurement to confirm model security and suitability on Twitter’s House Timeline,” mentioned AJ Brown, Head of Model Security at Twitter. “DV was chosen because of its industry-leading know-how, depth of media high quality measurement experience, and the general power of our current partnership.”
DV’s model security and suitability resolution will focus initially on Twitter’s House Timeline, and ultimately, develop into Twitter’s Profile and Search placements. DV first partnered with Twitter in 2018 and affords fraud and viewability measurement throughout each show and video campaigns. For extra details about DoubleVerify, contact [email protected]
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is a number one software program platform for digital media measurement and analytics. Our mission is to make the digital promoting ecosystem stronger, safer and safer, thereby preserving the honest worth trade between consumers and sellers of digital media. Tons of of Fortune 500 advertisers make use of our unbiased knowledge and analytics to drive marketing campaign high quality and effectiveness, and to maximise return on their digital promoting investments – globally. Study extra at www.doubleverify.com.
