VCCP Well being is doing its greatest to create a “model function” for Israeli agency Teva Prescribed drugs with a brand new marketing campaign exhibiting a frazzled carer who valiantly manages to retain her sense of humour – more often than not.
Based on VCCP, 12,000 folks be part of the ranks of unpaid carers within the UK on daily basis, so it’s viewers to faucet into, and the TV advert is backed up by a “Life Results” portal the place caregivers can go to share recommendation and experiences, in addition to to search out sensible assist.
Brett O’Connor, ECD at VCCP Well being, stated: “With round one in two folks globally performing as unpaid carers, the variety of people who this story will resonate with is big. The movie is an actual and uncooked portrayal of a caregiver, and as arduous as that position might be, there are lovely moments that make being a caregiver so worthwhile.”
Pharma promoting is huge enterprise – all of the networks are increase their healthcare promoting divisions – and creatively it’s turning into extra recognised, with campaigns like “Sick Beats” breaking out into mainstream classes at Cannes Lions.
It’s fairly a problem to create a model out of what’s basically a generic medicines producer, however with “Love doesn’t take a break,” VCCP Well being has had go.
MAA artistic scale: 5
