Affinity Petcare has appointed unbiased company Dude:London as its pan-European inventive company. Dude has received a three-year contract in a pitch towards Lola Mullenlowe and PS21. The account was previously with DDB. Media stays with Area Media.
Dude:London will work on Affinity’s Pure Specialty Enterprise Unit manufacturers in key nations Spain, UK, Italy, France and Portugal.
Affinity NSBU digital and media advertising and marketing supervisor Carles Navarro says: “DUDE has proven sturdy capabilities on the principle areas we would have liked to evolve comparable to technique, planning course of and shopper understanding. The workforce construction additionally helps us to guarantee the cultural match we have been on the lookout for resulting from our extensive portfolio of manufacturers and markets.”
Dude: London MD Francesca Spitali says: “From the very starting, the Affinity workforce have been an absolute pleasure to work with. We respect their openness and collaboration, which has allowed us to really perceive their enterprise and objectives. Our workforce at DUDE:London is pumped to dive into this problem of revolutionizing the pet meals market in key nations throughout Europe and making an actual influence within the trade.”
Primarily based in East London, Dude additionally works for Trainline, Campari and Puma.
