The brand new position was created to construct upon the corporate’s progress and bolster its advertising and marketing innovation technique
ANN ARBOR, Mich. — AdAdapted, an promoting expertise answer that will get manufacturers onto procuring lists and into carts, immediately introduced it has appointed Matthew Kates because the SVP of selling. Kates will scale the advertising and marketing group to make sure each brief and long-term progress for AdAdapted by way of messaging, communications, and product innovation so the corporate can proceed delivering in opposition to aggressive progress objectives whereas additionally offering distinctive outcomes to its prospects.
“Matt brings a wealth of data and expertise to the SVP of selling place”
A shopper items business veteran of almost 25 years, Kates brings a various historical past with expertise in model administration, media, promotion and loyalty. Kates’ profession has outfitted him to grasp CPG manufacturers, retailers and company companions and talk how AdAdapted can enhance their advert tech advertising and marketing methods and monetary outcomes.
“Matt brings a wealth of data and expertise to the SVP of selling place,” mentioned Molly McFarland, co-founder and CRO, AdAdapted. “As we proceed to develop, we goal to innovate to create an excellent stronger answer for CPGs and retailers. Matt becoming a member of the workforce represents our continued dedication to strategically put money into the corporate’s future and supply probably the most revolutionary options to our prospects.”
Previous to becoming a member of AdAdapted, Kates served in senior stage advertising and marketing positions the place he performed a key position in growing revolutionary options that mix creativity and expertise leading to organizational and particular person product progress. Most just lately, he was the SVP of selling and technique for Clarus Commerce. At Clarus Commerce Kates oversaw the strategic planning, idea growth, program design and analytics of the corporate’s varied platforms to create optimum loyalty and promotion applications.
“AdAdapted has a strong and differentiated advertising and marketing answer that delivers worthwhile outcomes to its CPG manufacturers, companies and retailers,” mentioned Kates. “I sit up for spearheading continued progress for the corporate and in flip serving to prospects enhance shopper buy intent.”
AdAdapted noticed important progress in 2022 and created the SVP of selling place to proceed that progress into the long run. On this position, Kates will report on to McFarland. He will likely be answerable for main the advertising and marketing workforce and scaling the group by way of advertising and marketing expertise, content material and product innovation.
To be taught extra about AdAdapted and the way it helps CPG manufacturers, companies and retailers, attain customers in retailer and on-line, go to adadapted.com.
About AdAdapted
AdAdapted is an promoting expertise answer that will increase buy intent of customers by reaching the best shoppers on the proper time to get manufacturers onto procuring lists and into carts. The corporate’s choices for CPG manufacturers, companies and retailers vary from managed-service to self-service and SaaS options, procuring checklist to eCommerce, video to show. With greater than 110 million U.S. customers utilizing cellular gadgets for his or her grocery lists, AdAdapted has constructed a definite viewers and advert providing that makes use of intent-based focusing on, offering the simplest, best technique to attain lively verified customers — precisely after they determine what to purchase.
