LoopMe Achieves 55% Development Yr-on-Yr, Surpassing $150 Million in Income within the final 12 months, Hires Lisa Coffey as Chief Income Officer
LONDON & NEW YORK — LoopMe, a number one expertise firm that makes use of synthetic intelligence (AI) to enhance model promoting efficiency, introduced new hires on the heels of serious income development – Lisa Coffey as Chief Income Officer (CRO) and Andy Sophocli as AVP Partnerships EMEA. The corporate closed out 2022 with $150Million in income, reporting 55% world development year-on-year and 27% development year-on-year within the APAC area alone. This demonstrates persevering with demand for LoopMe’s suite of outcomes-based expertise merchandise, which don’t depend on private figuring out knowledge and can be found throughout cellular, CTV, digital audio, digital out-of-home and different rising digital promoting channels.
“LoopMe has scaled remarkably shortly in the previous few years, making use of Synthetic Intelligence and Machine Studying applied sciences to optimise media marketing campaign supply in real-time and rework the cellular promoting sector”
Coffey joins LoopMe as the corporate’s world CRO from Amazon, the place she most not too long ago held the place of Head of Technique and Enterprise Improvement – spearheading gross sales and account organisations, establishing multi-year working plans, and creating and implementing revenue-generating methods. Reporting to the CEO, Coffey will oversee income in North America with direct studies over mid-market, company partnerships and regional based mostly holding firm enterprise, in addition to Worldwide development. She has in depth expertise working with company holding firms to drive innovation within the media and tech area.
“LoopMe has scaled remarkably shortly in the previous few years, making use of Synthetic Intelligence and Machine Studying applied sciences to optimise media marketing campaign supply in real-time and rework the cellular promoting sector,” feedback Coffey. “My focus can be on serving to to drive further income streams for the corporate so it could actually scale even additional on a world degree – notably in cellular video app ecosystems and Linked TV areas the place we’re seeing main alternatives emerge.”
Sophocli, who joins as AVP Partnerships EMEA, has over 20 years of gross sales, buying and selling, tech, and administration expertise. He beforehand labored at Azerion as UK Industrial Director, and previous to that held positions at Time Inc. UK, Collective Europe, and TI Media. In his new function, Sophocli will concentrate on deepening LoopMe’s current company partnerships throughout EMEA, in addition to establishing relationships with new company teams and independents.
Stephen Upstone, CEO and Co-Founder says: “We’re thrilled so as to add Lisa to our govt management staff as we proceed our fast development. Her huge expertise will assist us as we carve out a large share within the world digital promoting market, serving to purchasers drive each measurable uplift in model deliverables and more practical concentrating on throughout on-line and offline advertising and marketing targets. We’re additionally more than happy to have Andy on board as we proceed to ship excellent customer support to our sturdy company and consumer relationships in EMEA. Throughout this time of financial instability, we’re very grateful to have the ability to maintain hiring and rising within the areas we’re captivated with, together with empowering manufacturers to leverage new alternatives inside in-app environments as our digital and bodily worlds proceed to merge.”
LoopMe has additionally introduced the function change of Simon Stone to Normal Supervisor Worldwide. Stone beforehand undertook duties as Normal Supervisor EMEA and joined LoopMe in 2018 as Industrial Director. Reporting to Coffey, his new function will see him liable for all income throughout each EMEA and APAC, in addition to overseeing LoopMe’s enlargement and company group business partnerships throughout these areas.
LoopMe has additionally expanded its UK operations, with a brand new Manchester workplace, and has appointed Anna-Marie Whiteside as Regional Gross sales Director for the North of England and Scotland.
As well as, Alberico De Nardis joins the APAC staff as Head of South East Asia, Australia and New Zealand alongside Bernard Fung as Head of North APAC to spearhead enlargement within the area.
About LoopMe
LoopMe, a number one outcomes-based platform, closes the loop on digital promoting. By leveraging AI to optimise media supply in real-time, we drive measurable uplift for enterprise outcomes and more practical promoting throughout on-line and offline advertising and marketing targets, together with model raise, buy intent, consideration, foot site visitors and gross sales. LoopMe was based in 2012 with the mission to create higher client experiences via innovation, powered by knowledge, with a purpose to deliver individuals and types collectively.
The Firm is headquartered within the UK, with world workplaces throughout New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Dnipro (Ukraine), Japan and Hong Kong. In January 2022, Mayfair Fairness Companions, a number one tech and client development investor, grew to become LoopMe’s majority investor, partnering with the Firm’s founders, Stephen Upstone and Marco van de Bergh, its wider administration staff, and current institutional traders together with BGF.
The Firm’s purchasers embrace manufacturers, publishers and all 5 main holding firms, together with dentsu, Publicis, WPP, Omnicom, Pepsi, Microsoft, Sony Photos, Hyundai/Kia and Warner Bros. Discovery.
For extra data, please go to www.loopme.com
