Main Cross-Media Advert Rep Agency Expands Into Promoting Managed Companies in Arkansas, Kentucky, Minnesota and Washington, D.C.
NEW YORK — Viamedia, the main fully-integrated unbiased cross-media native promoting firm, introduced it has skilled important momentum with its managed companies providing to shoppers — pushed partly by Viamedia’s strong full stack promoting platform, which incorporates its full-service advert tech illustration for stock, operational execution and superior promoting capabilities.
“Managed companies fills the gaps for our shoppers that don’t have the employees or experience required to personal their regional or native media technique and execute on it absolutely.”
Viamedia presents MVPDs quite a lot of choices for his or her in-house gross sales efforts that assist handle backend operations, together with technical integration, advert insertion gear administration, video encoding, gross sales automation techniques, order administration, scheduling, billing companies, and gross sales and monetary companies reporting. Moreover, Viamedia can increase service suppliers’ native gross sales, offering incremental worth with direct response, nationwide and political gross sales companies.
“Our ‘turn-key’ options supply full community design and implementation powering environment friendly buying, strong analytics, and ship higher outcomes, from day one. The adoption of our suite of AdTech instruments is a terrific recognition of our promoting experience,” mentioned Solomon. “The expansion of Viamedia’s managed companies won’t solely unlock new revenues, but in addition enable our cable TV companions to supply the newest applied sciences, instruments, and methods that may maximize enterprise for his or her shoppers and advertisers.”
With a full stack of promoting monetization options to cable, telco, and OTT/ premium video suppliers, Viamedia’s industry-leading know-how offers value financial savings whereas offering assets to maximise monetization of stock with little to no cap-ex. By minimizing personnel-related prices and issues of advert gross sales and cross-channel advertising, Viamedia’s managed service companions can as an alternative deal with driving revenues for his or her core enterprise, whereas having scalable operational assist for development and growth sooner or later.
All through 2022, Viamedia expanded its managed companies with seven complete service suppliers, offering AdTech options in markets nationwide, together with Minneapolis, MN; Lexington, KY; Washington, D.C.; Louisville, KY; Fayetteville, AR; Little Rock, AR and Bowling Inexperienced, KY.
“Viamedia at all times delivers modern and superior options that utterly deal with our backend operations, decreasing threat and rising our effectivity,” mentioned Brian Bissonette, Advertising and marketing Supervisor of Paul Bunyan Communications, which serves the 6,000 sq. miles of north central Minnesota. “This has allowed us to scale back alternative prices and total enhance our gross sales metrics.”
“Partnering with Viamedia has allowed us maximize effectivity of all operations so we are able to deal with offering our neighborhood with the perfect companies and buyer assist,” mentioned Harvey Sofa, Telecommunications Product Supervisor at Frankfort Plant Board in Frankfort, KY. “With Viamedia’s promoting know-how, we are able to maximize all income streams and simply scale our enterprise transferring ahead with out worrying about extra manpower. It actually is a win-win scenario.”
“This previous yr was a outstanding interval for strengthening Viamedia’s present partnerships and establishing new ones, actually illustrating how our technical and operational capabilities can combine with any supplier’s present infrastructure,” mentioned Dave Solomon, Viamedia’s president and CEO. “Managed companies fills the gaps for our shoppers that don’t have the employees or experience required to personal their regional or native media technique and execute on it absolutely.”
Viamedia presents absolutely operational managed companies software program for implementing and executing all promoting know-how wants. Included is a state-of-the-art, extremely scalable Community Operations Heart (NOC) that companies all markets.
Service suppliers who make the most of Viamedia’s managed companies expertise elevated revenues and margins, lowered capital prices, distinctive inside and exterior reporting and a fair proportion of nationwide buys. By providing end-to-end technical and operational options — akin to gross sales automation and scheduling, cross-channel advertising, multi-platform insertion capabilities, video encoding and transcoding, system integration and monitoring, and enterprise intelligence options — Viamedia allows managed-services companions to broaden and focus completely on driving income.
Viamedia additionally has a extremely skilled supporting ad-sales workforce promoting for 70 MVPDs in 28 states masking over 60 designated market areas (DMAs) throughout the US — bringing extra targeted viewer concentrating on and a extra participating, impactful advert expertise with higher transparency, reporting and insights than beforehand provided within the native market.
About Viamedia
Viamedia is the most important unbiased champion for service suppliers within the nation, and doesn’t have competing service choices with any of its shoppers. The corporate locations over 1 million adverts a day in additional than 130 zones in 28 states throughout 60+ markets nationwide, aggregating all types of TV audiences and offering a single level of sale to greater than 6,000 native, regional, and nationwide advertisers. It offers a complete portfolio of viewers and impression-based native video cross-media promoting options that bridge the hole between linear TV and digital programmatic promoting.
Viamedia’s patented, cloud based mostly QTT® platform makes use of a proprietary know-how stack and designed to allow advert campaigns to be extra environment friendly and simpler to execute, by using wealthy information to ship focused, dynamic adverts to shoppers by way of linear tv.
Viamedia presents a complimentary suite of impression-based digital merchandise for streaming, cellular, show, electronic mail, search, social and extra. Headquartered in Lexington, Kentucky, the corporate’s success is constructed on its individuals, processes and proprietary software program.
For extra data, please go to https://viamediatv.com.
