Right here’s the new tackle the developments associated to know-how for content material advertising, primarily based on responses to the 2023 Contently State of Content material Advertising Survey.
Virtually all content material groups—94 %, in reality—use some know-how to facilitate content material creation and supply. That’s in response to the 206 advertising leaders who responded to the survey.
A typical thread connects the most well-liked applied sciences respondents use as we speak, in addition to those they’re planning to spend money on for 2023. And that thread weaves by way of the challenges content material entrepreneurs anticipate to face this yr.
That’s, enterprise leaders have excessive expectations for returning to progress, although they’re scrutinizing how entrepreneurs spend each greenback.
In consequence, content material advertising groups are specializing in build up the talents of their individuals and investing in enabling know-how to drive content material affect.
Let’s take a better have a look at how that exhibits up within the findings on know-how.
Put in Tech Emphasizes Collaboration, Publication, and Measurement
The preferred applied sciences for content material advertising groups make it simpler to collaborate, share info, handle workflows throughout tasks and duties, and push content material out to the market.
These embody content material collaboration instruments like Google Docs, Dropbox, or Sharepoint; adopted by content material administration methods like WordPress; search engine optimization monitoring and measurement options like Semrush or Moz; and undertaking administration platforms like Asana or Workfront.
These insights into the know-how that content material entrepreneurs use echo the kinds of expertise respondents hope to develop of their groups in 2023. Particularly, a couple of third of respondents say they need to enhance undertaking administration expertise of their individuals. This is sensible, provided that higher undertaking administration expertise—coupled with a undertaking administration platform to supply transparency and automation—could make groups extra productive.
With clear processes, expectations, and knowledge, content material groups can spend extra time creating and fewer time slowed down in clunky processes.
That theme of doing extra with the identical sources additionally got here by way of after we regarded on the fastest-growing applied sciences in content material advertising.
As an example, we see fast progress within the adoption of content material advertising platforms in 2023. Eighteen % of respondents used one in 2022, and a further 24 % plan to deploy one within the coming yr. If respondents notice these plans, it might characterize a 133 % year-over-year progress in adoption by this pattern.
What different applied sciences will obtain transcendent progress in 2023? Generative AI, particularly for language. That most likely surprises nobody. Fourteen % of respondents say they used generative AI in 2022, and a further 23 % plan to deploy it in 2023. That’s a 160 % progress fee! AI modifying instruments like Grammarly presumably smoothed the best way, provided that 40 % of respondents already used them in 2022.
Doing extra with the identical sources requires that content material groups up their recreation with sound processes and a useful and easy-to-use know-how stack.
Be taught extra about how content material entrepreneurs are investing in individuals and know-how within the Contently 2023 State of Content material Advertising Survey. Click on right here to obtain your copy.
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