SAN FRANCISCO — Marin Software program introduced a brand new integration with Yahoo to allow enhanced marketing campaign shopping for and optimization for advertisers. By way of the combination, manufacturers can now embrace Yahoo DSP campaigns inside the MarinOne Platform, making the administration, measurement and optimization of holistic, omnichannel campaigns simpler than ever.
“We’re excited to resume our partnership with Yahoo and proceed offering our prospects with best-in-class promoting options that allow them to achieve their goal audiences extra effectively and successfully than ever earlier than”
Yahoo DSP places the facility of programmatic promoting within the palms of advertisers, giving them entry to premium stock throughout the {industry}’s prime publishers, advert exchanges and SSPs – together with the Yahoo SSP. This complete entry permits manufacturers to know and attain their audiences throughout a number of dimensions on each system. Advertisers can select from varied codecs together with video, cellular, desktop, connectedTV, digital out-of-home, and cutting-edge immersive experiences.
“We’re excited to resume our partnership with Yahoo and proceed offering our prospects with best-in-class promoting options that allow them to achieve their goal audiences extra effectively and successfully than ever earlier than,” mentioned Chris Lien, CEO of Marin Software program. “Our purpose is at all times to supply manufacturers and their companies with industry-leading expertise to handle and optimize their digital advertising and marketing packages in a single platform, and provides them a aggressive edge in immediately’s digital market. Working carefully with Yahoo we can collectively develop much more revolutionary merchandise that ship on this purpose.”
By way of the Yahoo DSP integration, MarinOne Platform customers achieve entry to Yahoo’s industry-leading suite of performance-driving programmatic instruments, enhanced transparency and optimization, and direct connection to premium stock sources.
To be taught extra about MarinOne and Yahoo, go to https://www.marinsoftware.com/yahoo-dsp.
About Marin Software program
Marin Software program Integrated’s (NASDAQ: MRIN) mission is to present advertisers the facility to drive increased effectivity and transparency of their paid advertising and marketing packages that run on the world’s largest publishers. Marin Software program affords a unified SaaS promoting administration platform for search, social, and eCommerce promoting. The Firm helps digital entrepreneurs convert exact audiences, enhance monetary efficiency, and make higher choices. Headquartered in San Francisco with workplaces worldwide, Marin Software program’s expertise powers advertising and marketing campaigns across the globe. For extra details about Marin Software program, please go to www.marinsoftware.com.
