WPP’s media group GroupM has named Robert Wheeler as its chief advertising officer for North America.
Wheeler, who served as group vp and company communications lead at WarnerMedia, has joined the chief management group reporting to North America CEO Kirk McDonald.
He shall be chargeable for shaping and growing GroupM’s inner and exterior narrative together with driving collaboration throughout its companies: Mindshare, Wavemaker and EssenceMediacom throughout the U.S. and Canada.
“His distinctive advertising expertise have earned him a status for constructing belief with numerous audiences,” mentioned McDonald in an announcement. “We’re excited to have Robert be part of our group as GroupM shapes the subsequent period of media for our shoppers.”
Earlier than WarnerMedia, Wheeler was the top of worldwide communications at Xandr and held roles at AT&T, TiVo and NBCUniversal.
“GroupM is a beacon of purpose-driven excellence within the media trade, creating impactful experiences that resonate with each manufacturers and shoppers,” added Wheeler.
He shall be based mostly out of GroupM’s places of work in New York.
Final month, GroupM accomplished the merger of two companies—Essence and Mediacom to type a brand new tremendous company which can see the mixed company make use of over 10,000 individuals world wide. EssenceMediacom will even function with a consumer checklist that features PlayStation, Adidas, Airbnb, Bayer, Dell, EY, Google, Mars, NBCUniversal, Procter & Gamble, Signet, Goal, The Coca-Cola Firm and Uber.
In the meantime, GroupM has additionally introduced an up to date model of its carbon calculator based mostly on the media decarbonization methodology launched final July. The calculator permits companies to estimate the carbon emissions of a consumer’s marketing campaign based mostly on the breakdown of the media purchase, utilizing channel-level emissions knowledge.
