All through my lengthy and considerably checkered profession within the advert biz, I’ve gained my share of awards (he stated modestly.) Maybe essentially the most memorable one being the David Ogilvy World Award, which got here with a $10,000 prize, which I used to be knowledgeable I wouldn’t be receiving, as I used to be freelance. Bastards!
Again in my Mad Man days, most award reveals had 4 classes, TV, print, radio and billboards, and the entry charges have been modest. At the moment, there are a whole lot of obscure classes and the prices are higher than the GNP of a small African nation. Hey, Cannes and its Mimosas, yachts and hookers, don’t come low-cost. Keep in mind just a few years in the past when some unknown company gained a Dylithium Lion for a marketing campaign about placing iron bars in cooking pots to treatment nymphomania, or one thing. It turned out that the concept had been round for years, they simply “homaged” it. They bought the Lion on eBay.
So, I used to be stunned and delighted to see that lastly, an award present in Mad Land is asking out for edgy, and sure, really inventive work. New York Festivals Promoting Awards® and company BCW have partnered on a daring Name for Entry marketing campaign that challenges entrants to “Present Us One thing We Haven’t Seen,” Work, that like these, would take advantage of data-driven Meta Fucktard advert govt, sit up and take discover. Better of all… No celebs, Model Ambassadors or their cretinous youngsters.
Take a look at the good video with the girl with the Brooklyn accent, sipping espresso out of a cardboard cup while drawing on a fag, as she explains to us what makes New York particular. Nicely performed guys.
