Tuesday, March 28, 2023
10 AM PST
As extra customers flip to over-the-top (OTT) and linked TV (CTV) for leisure, manufacturers are more and more seeking to reap the benefits of this quick rising channel. Nonetheless, it may be difficult to navigate this panorama successfully. On this webinar, we are going to discover the ability of OTT and CTV promoting, discover measurement methods and supply sensible insights on how to achieve this dynamic market.
Throughout this webinar, we are going to cowl the next:
- The present state of the panorama, together with traits and key gamers
- The distinctive benefits and challenges of OTT/CTV promoting
- Greatest practices for measuring the OTT/CTV channel
- Future traits out there
Audio system
Sandy Hirschel
SR. PRODUCT MARKETING MANAGER – TEAM LEAD AT BRANCH
Sandy is a data-driven, passionate product marketer with a deep understanding of all advertising channels. His B2B advertising expertise spans throughout corporations similar to Intuit, Nokia, Rakuten and Shipt. He’s excited to deliver modern merchandise to life, help Department’s development within the market and assist clients get probably the most out of the Department platform. He holds an MBA in Finance from Santa Clara College.
James Boone
SR. SOLUTIONS ENGINEER AT BRANCH
Since 2007, James has led or been on technical resolution groups. He works with Department’s gross sales engineering groups to resolve complicated buyer wants utilizing Department merchandise and options. With 8 years of expertise within the advertising and attribution area, he consults with strategic purchasers to assist them get probably the most out of the Department platform. Having a software program engineering background, James additionally works cross-functionally with product and engineering groups to advise on options and merchandise that enhance buyer experiences.
