A examine carried out by Advertising Brew and an API referred to as Pushshift resulted in some fairly odd findings concerning which subreddits allowed advertisements and which of them didn’t.
The findings. The outcomes are based mostly on the API pulling information from the highest 2,500 hottest subreddits. They present that regardless of spending the final decade attempting to handle brand-safety considerations, their precise method is extra cautious, which makes the platform appear unpredictable and inconsistent.
The place Reddit doesn’t permit promoting. These are in style subreddits the place Reddit doesn’t permit advertisements.
- r/mileycyrus
- r/mensrights
- r/daftpunk
- r/floridaman
- r/mensrights
- r/mdma
- r/islam
- r/israel
- r/redhotchilipeppers
- r/despair
- r/archerfx (a group devoted to a preferred animated tv present)
- r/ska
- r/stopsmoking
The place Reddit does permit advertisements. Some subreddits that had been allowed to run advertisements included political and alcohol matters.
- r/alcohol
- r/crypto
- r/faith
- r/politics
- r/neutralpolitics
- r/ukpolitics
- r/canadianpolitics
Some advertisements. Weirdly sufficient, these subreddits had been labeled as generally permitting advertisements.
- r/americanpolitics
- r/internationalpolitics
- r/liberal
- r/conservative
What Reddit says. Reddit spokesperson Amanda Geraldo stated that each new subreddit is labeled no_ads till it goes by a “handbook human assessment” to gauge if it’s thought-about protected. She additionally stated subreddits labeled as some_ads require advertisers to “opt-in or opt-out of promoting” and are thought-about “expanded stock.”
Why we care. Reddit is predicted to surpass $522 million in advert spend by 2023. For perspective, Twitter is predicted to herald $5.58 billion this yr. Regardless that they’re on the smaller finish of the spectrum so far as advert platforms go, there’s nonetheless a number of potential upside. In the event you’re an advertiser trying to run advertisements on Reddit, concentrate on the place your advertisements could or will not be allowed.
New on Search Engine Land
About The Writer
Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.
