Tuesday, February 28, 2023
HomeAdvertisingRomaine calm: Asda’s pun retains clients blissful

Romaine calm: Asda’s pun retains clients blissful


Vegetable shortages occur every now and then and they’re all the time a possibility for a pun, with newspaper headlines like “Leaf it out” and “Tip of the iceberg” surfacing recurrently.

One other previous favorite, “Romaine calm,” has been put to good use by Asda and Havas in a press advert reassuring clients about veg provides. The puns don’t cease with the headline: the copy tells us that the grocery store is “assured our ongoing efforts will quickly bear fruit (and many it).”

Whether or not or not it’s all all the way down to the climate, because the advert claims, is up for dispute.

Some farmers have stopped rising some gadgets due to the power prices, others blame the supermarkets for refusing to pay a good value – after which there’s Brexit in fact, which signifies that EU nations discover it loads simpler than the UK to seek out different suppliers.

You don’t even have to be unique with a pun so long as you apply it masterfully. Many commentators predicted that promoting would loosen up somewhat in 2023, and right here’s the proof.

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