Friday, February 24, 2023
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Companies mark Ukraine anniversary in very alternative ways


On the primary anniversary of Russia’s invasion of Ukraine, businesses are stepping as much as unfold the phrase concerning the realities and the results of warfare.

Mom has collaborated with charity Warfare Little one to attract consideration to the trauma confronted by tens of millions of kids rising up in areas of battle. The Lullabomb is a “toy” that replicates the lullaby of warfare, utilizing recordings of the explosions that rob youngsters of their sleep, whether or not in Ukraine, Afghanistan, Iraq or Libya.

Oleksandra Yarova, communications officer from Warfare Little one’s Ukraine response group, mentioned: “As a Ukrainian, and mom to a 9-year-old boy who needed to flee our dwelling looking for security, I do know first-hand how really damaging warfare is – significantly for youngsters. Delivering psychological help, monetary help, schooling help and coaching [are] the perfect methods to satisfy the wants of the tens of millions of kids and households throughout Ukraine and in border international locations.”

The limited-edition LullaBombs are that can be purchased at mother-goods.com the place 100% of every sale goes immediately in the direction of Warfare Little one’s work in battle zones. Within the UK, donations may also be made by texting SAFE to 70123 to offer £10.

Publicis Benelux can be marking the date by releasing a movie telling the story of “Wikitruths,” a marketing campaign to counter Putin’s model of occasions and hold Russians updated – by way of a military of Wikipedia editors – with the reality of what’s actually occurring in Ukraine.

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