How a lot time do you spend designing a single message? If it takes a couple of hours to generate an acceptable header, an specific e mail physique, an easy CTA button, and compelling visuals, we’re right here to assist!
On this piece, you’ll study extra about modular e mail structure.
Modular e mail structure: what’s all of it about?
When making use of modular structure, you possibly can think about your messages as a set of Lego blocks which you can combine, add, and delete the best way you need. A modular e mail template contains a number of items accountable for sure design components (pictures, movies, social media hyperlinks, and CTAs). There are additionally modules like footers, headers, product playing cards, and banners accessible.
You should utilize these editable modules throughout quite a few e mail advertising and marketing campaigns and layer them in numerous combos. It’s additionally attainable to develop a sequence of modular e mail templates for varied functions, like newsletters, promotional messages, and transactional emails. Then, all you must do is simply shuffle modules to achieve the aims of your e mail marketing campaign.
If you wish to learn the way modules can save time on e mail manufacturing, please watch the video beneath:
Simplify your modular design course of with Stripo
How one can profit from modular e mail structure
Conventional e mail templates provide their very own benefits, like personalization and enhanced buyer satisfaction, however if you’re searching for a approach to avoid wasting time and be extra versatile, think about using modular e mail architectures to empower your advertising and marketing technique.
Let’s study extra about the important thing advantages of modular e mail architectures that may carry vital enhancements to your advertising and marketing actions:
1. Model-consistent e mail design
Model consistency is among the important e mail advertising and marketing guidelines to keep in mind for a profitable marketing campaign, as your recipients ought to discover your messages amongst tons of of others of their inboxes and affiliate your organization with the values you’ve chosen to emphasise.
Put together a set of brand-consistent modules and equip them together with your emblem, company coloration scheme, and recognizable fonts. Then, share these templates with e mail entrepreneurs in order that your teammates can insert related content material and ship attention-grabbing messages to your subscribers.
Right here is an instance of how McDonald’s maintains model consistency utilizing a number of modules. You may discover their recognizable emblem and memorable model colours very quickly.
(Supply: Actually Good Emails)
You may lock within the parameters and drag and drop your saved content material modules. Sticking to your model identification tips has by no means been simpler!
2. You velocity up e mail manufacturing
When you assembled a module library with varied modules for various aims, you possibly can incorporate it throughout a number of e mail advertising and marketing campaigns with out constructing each message from scratch. You will want a lot much less time to change the content material or rearrange some blocks.
Modular e mail architectures prevent a ton of time and, with follow, you’ll study to supply skilled and trendy emails inside minutes as an alternative of hours!
Modular templates are extra manageable to design than conventional e mail templates. You don’t must create new templates for each e mail advertising and marketing marketing campaign you implement. As a substitute, you simply have to choose one of many saved content material modules and alter them the best way you want. They’re straightforward to edit on the fly and it’s additionally attainable to develop modules for varied forms of e mail messages.
These reusable modules will streamline the design course of to your teammates and allow you to arrange campaigns sooner than ever earlier than. You may even design interesting emails in 1 hour as an alternative of 16!
Right here is how Grammarly utilized modular design to supply a thank-you e mail and to current some helpful options with pictures and transient textual content descriptions:
(Supply: Actually Good Emails)
3. Value-effective choice for quite a few e mail advertising and marketing campaigns
Since you possibly can reuse modular e mail templates everytime you want them, you don’t must buy a number of conventional templates for each launch. Thus, you possibly can plan your finances extra successfully and redirect cash to extra strategic endeavors.
If price effectivity is among the essential priorities for you and also you need to discover ways to profit from modular e mail design, you possibly can enroll as a beta tester to achieve early entry to Stripo’s new builder. We’ll give attention to the modular system and you’ll get an opportunity to make your artistic concepts a stable actuality.
4. Problem-free last-moment adjustments
Tight deadlines and last-moment adjustments from colleagues aren’t an issue anymore. Even when there are a number of strategies and adjustments to be made, modular e mail architectures will allow you to repair every thing inside minutes with out messing up your model identification.
5. House for creativity
By making use of modular e mail templates, you possibly can overlook about boring layouts that look the identical throughout all campaigns. Such an method offers the house for creativity and lets your messages stand out in subscribers’ clattered inboxes.
You may add or take away modules and mix them with one another to fulfill your wants. From background colours and font kinds to CTA buttons and product playing cards, you possibly can apply all your creativity to make your emails look interesting and recognizable.
(Supply: Stripo Template)
6. No coding abilities are wanted
Don’t fear if in case you have by no means written a line of code in your life. With such a handy e mail structure, you simply must arrange modules in an editor to start out designing your attention-grabbing messages straight away.
Even if you wish to rent a developer to create a singular design, your specialist must do it simply as soon as. Then, it can save you it to your library and use this custom-made module throughout your future campaigns.
How does a modular e mail template truly operate?
Modular e mail architectures might help you stay model constant, make the design course of simpler, and create eye-catching messages a lot sooner than utilizing conventional e mail templates.
You would possibly need to assemble a template with three modular blocks: a video describing your product, a textual content description, a CTA button, and social media hyperlinks. Our e mail design platform will allow you to search out appropriate pre-built modules and remodel them right into a responsive template. After that, you possibly can insert your content material and export the message to the ESP you like.
What’s extra, you possibly can profit from two choices with Stripo:
1. Customized-made modules
You or your developer can create modules from scratch to fulfill your marketing campaign’s particular wants. Simply save these modules to your library and use them as many occasions as you’d like!
2. Stripo’s modules
We provide 500+ modules which you can add to your templates and edit as wanted.
All of our templates are divided into a wide range of modules. You simply have to choose any template, discover a module you want, and put it aside to your private content material library.
Because of this, you gained’t must spend hours designing each e mail from the bottom up. As a substitute, you need to use the beforehand saved content material modules and shuffle them nevertheless you need.
Right here is an e mail instance divided into a number of modules: a header, a physique textual content with a CTA, three blocks with pictures, and a footer.
(Supply: E mail from Day by day Yoga)
Wrapping up
Modular e mail structure is usually a cost-efficient solution to save time, stay model constant, and streamline the design course of. You can too use such templates throughout quite a few e mail advertising and marketing campaigns and put content material modules in numerous combos.
By following basic e mail advertising and marketing guidelines and utilizing a modular structure, you’ll make your advertising and marketing marketing campaign a hit. With Stripo, you possibly can already profit from an intuitive modular system to get your messages seen and browse.
Use a responsive modular system to save lots of assets and design interesting emails inside minutes
