Social media websites are taking some massive swings this week, rolling out new options that allow you to play trivia, promote hashish merchandise and broadcast through Messenger.
Let’s get into these new options, and what they could imply to your social media efforts.
TikTok
TikTok continues to roll out new options because it strives to keep up its standing because the dominant social media app right now. If you happen to’ve opened TikTok lately, you could have been bombarded with pop-overs for TikTok Trivia, a brand new function presently sponsored by Lion’s Gate and “John Wick Chapter 4.”
The primary iteration will run from Feb. 22-27 and have trivia with actor and TikTok creator James Henry. It additionally boasts a $500,000 prize pool.
The general vibe reminds us of HQ Trivia, the wildly standard reside recreation from round 2017. It’s an attention-grabbing partnership alternative and a brand new approach for manufacturers to interact.
TechCrunch can be reporting that TikTok is testing topic-specific feeds like Sports activities, Meals and Gaming. Consider it as a extra centered For You Web page that eliminates the necessity to search. It’s an attention-grabbing transfer and one which makes TikTok really feel much more like flipping by the channels on TV — this time with only a bit extra focus.
Meta
Meta introduced a brand new Broadcast Channels function this week that can permit creators to ship quick updates, polls and different strategies of engagement on to followers utilizing Messenger. Will probably be accessible on each Fb and Instagram.
“Creators can use broadcast channels as an informal, fast technique to preserve followers up-to-date,” Meta mentioned within the announcement. “They will use textual content, photograph, video and voice notes to share their newest updates and behind-the-scenes moments and even create polls to crowdsource fan suggestions. Solely creators can ship messages, whereas followers can react to content material and vote in polls.”
This function continues to be being rolled out however presents an intriguing direct messaging possibility for manufacturers and creators.
Twitter is loosening its guidelines on promoting hashish merchandise on the platform, the corporate introduced — in some U.S. states.
“Going ahead, Twitter is permitting advertisers to advertise model desire and informational cannabis-related content material for CBD, THC, and cannabis-related services and products,” the announcement mentioned.
The full guidelines make clear that “Advertisers could solely goal jurisdictions during which they’re licensed to advertise these services or products on-line,” so the provision is proscribed based mostly on native legal guidelines.
YouTube
YouTube continues its give attention to its Shorts function by saying that creators can now reply to a remark with a Quick — instantly mimicking a TikTok function. So relatively than replying with a textual content response, or dropping a hyperlink, you’ll be simply capable of create an in-line video to assist preserve the context chain intact.
The video app can be rolling out information tales — quick, digestible analytics ideas — to its neighborhood posts, providing deeper analytics on these choices.
Which merchandise are you most enthusiastic about? And are you nostalgic about HQ Trivia?
Allison Carter is govt editor of PR Each day. Observe her on Twitter or LinkedIn.
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