New Business Arts has received CityFibre, a brand new type of broadband wholesale provider backed by some massive gamers together with Goldman Sachs. It claims to be the UK’s largest unbiased full fibre infrastructure platform, geared toward houses and companies, colleges, hospitals and GP surgical procedures.
Broadband just isn’t one of many UK’s shining lights with main supplier BT’s Openreach and different suppliers like Virgin Media regularly underneath fireplace.
As is usually the case today, such wins are introduced when the primary work breaks to keep away from tipping off the competitors that one thing’s afoot and NCA’s first marketing campaign for CityFibre is a energetic effort, telling us the competitors “sucks.”
NCA x CityFibre – Full On from NCA London on Vimeo.
CityFibre CMO Dan Ramsay says: “We’re thrilled to be launching this marketing campaign that may shine a light-weight on the world class digital infrastructure CityFibre is constructing. Full fibre connectivity will function a launchpad for reworking the best way we work, how we eat media, and hold us higher linked with family and friends.”
NCA CCO Ian Heartfield says: “We’re completely delighted to be concerned within the first CityFibre marketing campaign. The straightforward, comedic analogy now we have created will assist the model stand out in a class stuffed with cliches.”
MAA inventive scale: 7.
