On this episode of Courageous Commerce, Lewis Broadnax, vp of worldwide ecommerce and digital at Sazerac Firm, shares 4 main pivot factors which have formed the trajectory of his profession and his strategy to shopper expertise. He prioritizes decreasing shopper friction each by testing and implementing the proper mar-tech options and taking a real multichannel strategy, i.e., being the place the buyer desires to buy.
Past his work as an ecommerce chief, he makes some extent to help DEI initiatives each at Sazerac and throughout the ecommerce panorama. Expertise has taught him that the best DEI packages take a micro strategy, specializing in particular person interactions and improvement. He sees potential for the creator economic system to result in extra alternatives for mentorship and partnership.
Key takeaways:
- Reserve 10%-15% p.c of your finances to check new mar-tech options.
- Platforms and channels that supply extra transparency are going to win with the buyer.
- Shoppers don’t care about your inside construction; they care about their procuring expertise.
