A couple of week in the past BehindMLM reported on Vasayo shutting down.
The corporate was bought to CEO Daniel Picou, who plans to relaunch the corporate underneath a special title.
Coinciding with that is Life Clever, one other Vasayo spinoff pre-launched by former Vasayo Black Diamond Rob Alwin.
Not surprisingly, Alwin was additionally a Black Diamond in Monavie, Vasayo founder Dallin Larsen’s earlier MLM firm.
Alwin left Monavie in June 2012. Three months later he signed on as Jeunesse distributor.
I don’t know the way lengthy Alwin was with Jeunesse however Vasayo launched in December 2016.
Along with MLM, Alwin runs Lake Life Properties.
Lake Life Properties is a house flipping / property growing / property administration firm.
We buy run down houses and main tasks and rebuild the house to love new situation!!
We promote some and lease some. We have now been doing this since 1987.
In pre-launching Life Clever, Alwin is joined by former Vasayo Chief Scientific Advisor Tracy Gibbs.
On LinkedIn Gibbs cites himself as a “world famend formulator within the nutraceutical trade.”
A 2021 advertising puff-piece, printed by the Native American Fatherhood & Household Affiliation of all locations, moreover cites Gibbs as ” the formulator of over 900 dietary dietary supplements and skincare merchandise”.
Though Larsen has bought Vasayo, one would suppose Alwin, a Black Diamond, would wish to keep on with the corporate.
Additional questions come up when you think about it takes time to place collectively an MLM firm, suggesting Life Clever has been within the works for a while.
Gibbs left Vasayo in June 2022, which provides a most seven-month time window.
Sadly I wasn’t capable of definitively pin down why Alwin isn’t persevering with on with no matter Daniel Picou relaunches Vasayo as.
I could be studying an excessive amount of into it, however one Life Clever advertising video addressing transparency caught my eye.
Within the video, Alwin states;
I’ve a really, very robust message that I wish to share with you people.
There’s something known as management, and it’s both genuine and sincere, or it’s manipulative.
There are firms on the market with completely no transparency, and sadly that’s a heartbreak.
But it surely’s why I’m not with these sure firms.
In one other video, Alwin states;
We’re not constructing this compensation plan to make a bunch of cash and promote the corporate.
We’re not constructing the enterprise in order that we will sit in an ivory tower.
During the last three years as I searched and searched and searched my coronary heart to encourage myself to go do it, my integrity wouldn’t let me go construct as a result of it was too many issues I didn’t agree with.
So I assumed I’ll simply pray for them and certainly they’ll make adjustments.
Nope, these doorways closed and now they’re proper again on the standard issues.
Given Vasayo simply got here to an finish and with it Alwin’s time on the firm, I believe the context is fairly apparent.
One factor I’ll say is, for all of Alwin’s discuss of transparency, Life Clever at the moment doesn’t seem to exist past a YouTube account and closed FaceBook group.
If Life Clever does have an online presence, it has not been made public (a lot for transparency).
One other title of curiosity is Life Clever’s Vice President, Gregg Adelman (proper).
Adelman cites himself as a “founding accomplice” of Vasayo. As per Adelman’s LinkedIn profile, he joined Vasayo in January 2017.
Previous to Vasayo, Adelman was a promoter of the infamous OneCoin Ponzi scheme.
The Ponzi facet of OneCoin collapsed in January 2017. As of November 2018, Adelman was nonetheless desperately making an attempt to money out of OneCoin:
On the time Adelman had accrued 145,990.69 nugatory ONE Ponzi factors in his OneCoin backoffice.
Adelman hoped to dump his nugatory ONE factors onto a brand new sufferer for $1 a degree:
Getting again to Life Clever, in a fifteenth February Fb publish by Alwin we be taught the corporate relies out of Arkansas.
Life Clever’s headquarters presently seems to be a residential property.
Learn on for a full evaluate of Life Clever’s MLM alternative.
Life Clever’s Merchandise
On February twentieth Life Clever uploaded a video to their YouTube channel titled “Life Clever Merchandise with Dr. Tracy Gibbs”.
Within the video Gibbs confirms he’s behind Life Clever’s product line and particulars three merchandise:
- Dream – cyclodextrin delivered sleep assist containing melatonin and saffron extract, bought in a field of 30 single-use strips
- Restore – SMEDDS delivered black cumin seed oil and frankincense complement focusing on irritation, bought in a bottle of 60 softgel capsules
- Readability – cyclodextrin delivered “vitality boosting” complement, bought in a field of 30 single-use strips
In one other video Rob Alwin states Life Clever may also have a $35 “management improvement program”.
This system is put collectively by Chris Clem, Senior Pastor at Highland Meeting.
The perfect educating from the perfect folks. Dr. Clem will likely be interviewing all the appropriate folks, folks you wish to be taught from.
He’s growing curriculum to assist lead you into your personal private promised land.
Retail pricing has not been disclosed for any of Life Clever’s merchandise.
From their compensation advertising nonetheless, it seems Life Clever’s merchandise will likely be priced between $35 to $39.
That is introduced as wholesale pricing. Whether or not retail pricing is extra and even obtainable is unknown.
Life Clever’s Compensation Plan
Life Clever associates join and decide to a month-to-month autoship order.
Commissions are paid once they recruit others who do the identical.
Life Clever pays commissions through a unilevel compensation construction.
A unilevel compensation construction locations an affiliate on the prime of a unilevel workforce, with each personally recruited affiliate positioned instantly underneath them (degree 1):
If any degree 1 associates recruit new associates, they’re positioned on degree 2 of the unique affiliate’s unilevel workforce.
If any degree 2 associates recruit new associates, they’re positioned on degree 3 and so forth and so forth down a theoretical infinite variety of ranges.
Life Clever caps recruitment commissions down seven unilevel workforce ranges.
Commissions are paid as a flat quantity based mostly on orders positioned on any of the seven ranges:
- degree 1 (personally recruited associates) – $5 per product bought
- degree 2 – $3 per product bought
- degree 3 – $2 per product bought
- ranges 4 to 7 – $1 per product bought
Life Clever Affiliate Ranks
There are seven affiliate ranks inside Life Clever’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- Bronze Associate – earn $200 per week
- Silver Associate – earn $300 per week
- Gold Associate – earn $500 per week
- Ruby Associate – earn $1000 per week and have three Silver Companions or increased in your downline
- Emerald Associate – earn $2000 per week and have three Gold Companions or increased in your downline
- Diamond Associate – earn $3000 per week and have three Ruby Companions or increased in your downline
- Black Diamond Associate – earn $5000 per week and have three Diamond Companions or increased in your downline
Observe that required rank particular downline associates have to be in separate unilevel workforce legs.
E.g. At Emerald Associate you want three Gold Companions or increased in your downline. Every Gold Associate or increased have to be in a separate unilevel workforce leg.
Whether or not there are any rewards connected to Life Clever rank qualification is unclear.
Becoming a member of Life Clever
Life Clever affiliate membership is $99 yearly.
Life Clever Conclusion
Whereas Vasayo had a powerful retail providing, Life Clever is an easy autoship recruitment scheme.
Rob Alwin: That is going to be a spot the place you may get concerned and spend $39 a month … you’re by no means going to be requested to purchase greater than that.
We would counsel totally different enterprise proposals to point out you the way to construct large and powerfully, that possibly you get two merchandise and spend $78.
Possibly we solely require you to sponsor one particular person on autoship of $39 a month. However, what if I laid out a plan the place if every particular person for 4 you’d finally, with only one product, with no entrance loading, you can find yourself making a big six determine earnings people?
Actually you can make a big earnings even for those who solely bought one particular person began.
Right here I’m, I’m in totally free till after launch. Free.
I’m figuring out whether or not I wish to spend $35 or $39 on autoship. There’s your comp plan.
Nowhere in Life Tree’s publicly obtainable advertising materials are retail gross sales talked about. Actually I don’t even know if retail gross sales are even doable.
The FTC has made it clear that retail gross sales are what differentiates authentic MLM firms from scams.
If an MLM firm isn’t producing nearly all of its gross sales income from retail prospects, they’re working as a pyramid scheme.
Life Clever’s compensation plan, as introduced by founder and CEO Rob Alwin, is seven ranges deep of autoship recruitment. There isn’t any retail part as introduced.
Rob Alwin: Signal somebody up totally free and spend $35 or $39 … you are able to do that as many occasions as you want or solely as soon as.
And you bought 4 mates, and so they say to you, they go, “What will we do?”
And what do you say? Go get 4.
You solely want one however we advocate go get 4.
When your 4 folks every go get 4, now there’s sixteen folks. And you bought sixteen occasions three, and also you simply made 48 bucks.
You’re bringing in 4. Your 4 grows right into a $285,000 a yr earnings.
And even when there was (one could be rapidly tacked on following publication of this evaluate), Life Clever’s core enterprise mannequin is apparent: join, decide to autoship and recruit different associates who do the identical.
That’s your traditional MLM autoship recruitment pyramid scheme.
And, naturally, sitting on the prime of stated autoship recruitment pyramid scheme, is Alwin and the remainder of Life Clever’s executives;
Tracy Gibbs: I’m tremendous excited to be teaming up with Rob on this new enterprise of ours, and having a compensation plan that’s utterly clear.
We’re constructing groups, proper there with you. And that’s our wage … we receives a commission off the compensation plan.
Rob Alwin: We bought positions within the enterprise, constructing the identical comp plan and getting paid precisely the way in which you do.
Paradoxically Alwin appears capable of determine fraud…
Most compensation plans at most firms, there’s huge fraud happening.
They’re inserting positions above you to draw the chief as a substitute of permitting the chief to return up and present you the way it’s carried out, genuine and actual.
…however takes subject with secrecy behind pyramid schemes, versus the pyramid scheme itself.
Transferring on to Life Clever’s merchandise, they appear fairly priced for what they’re. Sadly any merchandise connected to an autoship recruitment scheme are secondary to the scheme itself.
One other disturbing side to Life Clever is the heavy integration of faith. Imagine what you wish to imagine, however mixing faith and MLM lends itself to toxicity, cliques and discrimination.
For example a degree, let’s say hypothetically I’m an atheist. Pyramid scheme or no I see Life Clever as an earnings alternative and make my approach up the corporate’s affiliate ranks.
I’m incomes an honest earnings on recruitment. However how lengthy will or not it’s earlier than me pondering Christianity is a crock of shit turns into an issue?
One particularly potential problematic space is Pastor Chris Clem “growing curriculum to assist lead you into your personal private promised land.”
Is Life Clever’s management improvement program spiritual themed? If that’s the case, that’s a doubtlessly main drawback for anybody not religiously inclined. Or doubtlessly even worse, following the fallacious faith.
So? Simply don’t purchase this system then, duh.
Certain, and if that was the one purple flag I’d be prepared to provide Life Clever and Alwin the advantage of the doubt. Life Clever’s advertising materials nonetheless is already closely laced with spiritual undertones.
I’d be very stunned if Clem’s program wasn’t closely pushed onto Life Clever associates.
Once more, by all means imagine what you wish to imagine – however mixing faith and MLM is usually a foul thought.
When mixed with a pyramid type autoship recruitment mannequin, it additionally allows spiritual affinity fraud as a advertising device.
As with all pyramid schemes, as soon as affiliate recruitment dries up so too will commissions for current Life Clever associates.
Except new victims are discovered, these on the backside of Life Clever’s compensation plan will over time cancel their month-to-month autoship.
This can see these above them cease getting paid and in time cancel their very own autoship.
As soon as sufficient Life Clever associates cancel autoship, an irreversible collapse is triggered.
The maths behind pyramid schemes ensures that almost all of members lose cash.
At present in prelaunch, Life Clever is scheduled to launch in full on July 4th, 2023.
