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Simply Do It. For Charlie Eblen, founding father of Single Tree BBQ and host of Single Nation Podcast, that well-known slogan is each a motto and rallying cry.
“We actually consider that we will be the “Nike of Barbecue.” says Charlie Eblen to Restaurant Influencers host Shawn Walchef of CaliBBQ Media.
The motivation behind that mission is to not be the top-selling BBQ restaurant and nook the market. As a substitute, the entrepreneur credit his push to a extra noble trigger; he needs to make use of BBQ to influence the neighborhood.
Eblen has turned to know-how to extend his digital hospitality. Taking steps, like implementing an upgraded POS system, is completed with the shopper in thoughts.
“We went with Toast to have the ability to begin doing stuff like having a loyalty program,” says Eblen of the change. “Having the ability to inform our loyal followers of Single Tree Barbecue that we’re opening a brick and mortar, that we will companion with Heroes Den (an area reside music restaurant in Murfreesboro, TN) and we will have reside music and we will have an incredible bar. We will have an incredible barbecue.”
Along with know-how upgrades, Eblen has dove head first into the brand new media world of podcasting with the Single Tree Nation podcast. After a push from Digital Media Guru Shawn Walchef, he wasted no time placing concepts to motion and broadening the scope of Single Tree’s influence.
“The aim of my present is actually that it does not have something to do with Single Tree BBQ. It has all the things to do with our neighborhood and serving to construct our neighborhood by means of barbecue, digital hospitality, and on-line storytelling.” explains Charlie Eblen of the weekly podcast.
Probably the most apt description of Eblen’s development as a restaurant influencer is summed up in his personal phrases: “It has been superb.”
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